Product Marketing Manager

Advance Auto Parts • Raleigh, NC

5d • Hybrid

About The Position

The Product Marketing Manager plays a critical role in developing and executing marketing strategies for assigned product categories across all marketing channels, including print, digital, radio, ecommerce, signage, and more. This position maintains close partnerships with designated merchant partners where they implement retail, professional, and digital ecommerce strategies by collaborating with marketing and ecommerce channel owners.

Requirements

• Working knowledge of automotive systems and maintenance, or the motivation to quickly develop this expertise.
• Creative problem solving and solution delivery skills.
• Working knowledge of Microsoft Excel, with the ability to navigate spreadsheets, use formulas, and interpret data to support internal reporting and collaboration.
• Proficiency in Microsoft PowerPoint, with the ability to develop clear, well-structured presentations that effectively communicate key messages to internal stakeholders at the appropriate level of detail.
• Data literacy and ability tell a story with persuasive written and verbal communication skills.
• Ability to work effectively and collaboratively to support the needs of a team.
• Ability to manage multiple projects, negotiate workflow, and handle tight deadlines.
• Ability to prioritize competing or conflicting agendas for maximum company benefit.

Nice To Haves

• Familiarity with automotive products, Advance Auto Parts stores, the Professional sales team, and customer base.

Responsibilities

• Partner with the merchandising team to align and communicate category strategies across DIY, Professional, and eCommerce channels, ensuring consistent messaging and measurable campaign performance.
• Collaborate with marketing program managers to develop and implement multichannel marketing strategies and activations—including digital, print, radio, and social media—with all initiatives receiving final approval from merchant and vendor partners and tracked for reach and conversion metrics.
• Optimize customer experience in all sales channels by increasing engagement rates through effective use of media, signage, communications, and digital methods, with improvements measured by customer satisfaction scores and engagement analytics.
• Integrate competitive insights, customer analytics, and additional data into category strategies to enhance market positioning and drive measurable growth in category sales and share.
• Coordinate with field teams to deliver accurate and impactful marketing materials, ensuring timely distribution and positive feedback from end users.
• Support training and field teams by developing and facilitating automotive system and product training sessions, aiming to improve team product knowledge and customer service ratings.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level