Product Marketing Manager

WebPT•,

5d•$84,700 - $114,400•Remote

About The Position

WebPT is seeking an emerging Product Marketing Manager to support the go-to-market strategy for its product portfolio, with a focus on solutions serving the rehab therapy market. This role is ideal for someone energized by the mission of transforming rehab therapy practices through AI platform development. The successful candidate will develop a strong understanding of market trends and customer needs to craft go-to-market strategies, communicate product benefits to internal and external audiences, and collaborate across the product lifecycle with Product Managers, Sales, Marketing, and Operations teams.

Requirements

Two to three years of previous B2B SaaS product marketing experience, preferably in the software/tech industry.
Familiarity with the rehab therapy market or a strong interest in developing deep expertise in the space.
A genuine curiosity about how AI is evolving and a strong desire to embrace AI tools and communicate their positive impact on the clinicians and practices we serve.
Bachelor's degree in marketing, business, or a related field — or equivalent years of experience.
Experience supporting product positioning and competitive analysis.
Exposure to building and executing go-to-market strategies.
Experience collaborating effectively across functions like sales and product management to achieve results.
Experience working with cross-functional Marketing teams to deliver programs.
Excellent communication skills, both written and verbal. Must be comfortable presenting to groups.
Be a team player and work well with a highly collaborative team.
Be organized, ahead of schedule, communicative, and accountable.
Willingness to travel to local and/or out-of-area WebPT customer clinics for in-person engagement and research.
Ability to learn the WebPT application inside and out.
Strong customer service skills, including active listening and the ability to offer clear, reassuring communication.
Willingness to manage change, grow with the company, and remain focused under pressure.

Responsibilities

Support the go-to-market strategy for WebPT's product portfolio across the rehab therapy market.
Work cross-functionally to support the go-to-market strategy for new solutions and feature launches, contributing to planning and execution.
Partner with Marketing to help develop product positioning, buyer personas, and differentiation messaging that supports the selling process.
Support marketing campaigns and events, including tradeshows and webinars.
Enable the Sales and Success teams to win by ensuring they understand messaging, positioning, and pricing, and can articulate the value of WebPT's solutions.
Research and maintain up-to-date competitive intelligence across WebPT's product lines, with a particular eye on how AI is reshaping the competitive landscape.
Understand competitive offerings in the market and help develop strategies to compete successfully.
Support win/loss analysis efforts by gathering and synthesizing data on why prospects choose WebPT or a competitor.
Contribute findings to improve acquisition and retention campaigns and inform the product roadmap.
Analyze market and Member feedback to make suggestions on how to best position and communicate software offerings to meet Member expectations and increase product usage.
Collaborate with Product Management to share findings from market research and contribute to roadmap discussions.