Product Marketing Manager

GC AI

31d•$140,000 - $165,000•Hybrid

About The Position

GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. We're building the future of legal work, and we're doing it fast. You'll join at a pivotal moment—when decisions matter, impact is immediate, and the runway to shape your career is wide open. We’re a high-performing team where you'll have real ownership and influence from day one. More than 1,700 companies use GC AI to drive their business forward, including 150+ public companies, 25+ unicorns, and brands such as News Corp, Miro, Bass Pro Shops, Snyk, Skims, Liquid Death, Vercel, Zscaler, and TIME. We've 10x'd revenue in 12 months, raised a $60 million Series B ($555 million valuation), and are growing faster than ever. We are backed by incredible investors, including Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel. If you thrive when the stakes are high and the path isn't paved, you'll love it here. Our six guiding principles are: 1% better every day, customer obsession, ship today, find a way, care deeply, and own it completely. Come shape the future of legal work with us. About the Role GC AI is expanding quickly across new workflows, product tiers, and customer segments. We need a Product Marketing Manager who can help translate our rapidly moving product into clear, differentiated market stories, and make sure customers, prospects, and internal teams understand the value. You’ll support the Head of Product Marketing in shaping positioning, running launches, building enablement, and surfacing customer insight that influences roadmap direction. You’ll work across Product, Sales, Customer Success, RevOps, Content, and Growth to ensure GC AI shows up with clarity and credibility in every part of our go-to-market motion. This is a hands-on role. You’ll own real deliverables, talk to real customers, and help define how in-house teams experience Legal AI.

Requirements

5-7 years of B2B product marketing experience with clear results
Experience marketing technical or AI-driven products; legal or regulated audiences a plus
Ability to simplify complex workflows and technical concepts without losing accuracy
Strong writing, editing, and storytelling skills
Experience building enablement and content assets from scratch
Strong project management and cross-functional partnership skills
Data-aware; comfortable using usage data, funnel metrics, and competitive insight
Comfortable operating in a fast-moving, high-growth environment
High ownership, strong follow-through, low ego

Responsibilities

Lead end-to-end product and feature launches, from messaging to GTM readiness
Develop segment-specific value propositions (Individual, Team, Enterprise)
Translate complex legal + AI capabilities into clear, accurate, and compelling messaging
Own positioning and narrative, including differentiators and workflow storytelling
Ensure consistent messaging across website, product, and sales materials
Partner on pricing, packaging, segmentation, and ICP refinement using customer insights
Build and maintain Sales & CS enablement (talk tracks, competitive briefs, training, and materials)
Drive customer and competitive intelligence (interviews, win/loss analysis, market tracking)
Support adoption and expansion through lifecycle messaging, in-product education, and customer proof points
Measure performance and continuously iterate on messaging, launches, and GTM strategy