Product Marketing Manager

Tenable, Inc.•Columbia, MD

19h•$102,500 - $136,500•Hybrid

About The Position

Tenable is seeking a talented and dynamic product marketing professional to help extend the company’s leadership in vulnerability assessment. In this high-impact role, you will leverage your creativity and marketing expertise to bolster Tenable’s practitioner, consultant and enterprise communities. You’ll be instrumental in establishing, nurturing, and monetizing these communities as they mature and adopt our enterprise platform. You will analyze customer needs, market trends, and competitor strategies to develop market insight, influence our product roadmap, and craft compelling messaging, content and go-to-market guidance. You will also lead and participate in demand generation and enablement activities. Collaborating with sales, marketing, sales enablement, product management, and executive management, you will play an active role in shaping Tenable’s products, marketing campaigns, and go-to-market strategy. This is an exciting opportunity for a product marketing professional with strong leadership potential to make an impact at one of cybersecurity’s leading companies.

Requirements

Bachelor’s degree or equivalent work experience required
3+ years of high tech product marketing or similar experience; 5+ years of total career experience
Your written and oral communications skills are superb, and you can explain complex concepts clearly for a variety of audiences
You are able to successfully build relationships and collaborate with geographically dispersed teams
You have the ability to blend strategic thinking with creative execution
You possess excellent organizational skills and strong follow-through
You thrive in fast-paced, collaborative environments where change is the norm and the bar for quality is set high
Your inherent drive and self-starter attitude motivate you to achieve dramatic success
Experience partnering with fast-paced, research-based teams

Nice To Haves

Must have the ability to travel (primarily domestic) up to 10% of time

Responsibilities

Develop and nurture user communities via social, in-product, and direct marketing relationships
Contribute to the design of innovative go-to-market strategies, including e-commerce/storefront and ‘freemium’ offers
Develop buyer personas specific to transactional direct and channel-centric business models
Identify and deliver thought leadership leveraging Tenable Research insights to drive brand awareness and demand generation
Create compelling content for sales collateral, blog posts, website, channel offers, and related activities
Lead new product and major feature releases
Participate in webcasts, podcasts, events and other demand generation activities
Guide and contribute to sales and partner enablement