Product Marketing Manager

MealSuite • Dallas, TX

1d • Hybrid

About The Position

We’re looking for a Product Marketing Manager to join our Growth Marketing team. Reporting to the Manager, Growth Marketing, you will define and scale product marketing at MealSuite by owning product positioning and translating it into high-impact growth marketing initiatives to drive pipeline and product adoption within the senior living and healthcare space. You will develop clear, differentiated messaging and go-to-market strategies that improve win rates and overall market impact. You will also partner cross-functionally to align teams around a consistent narrative and use market and customer insights to drive measurable business outcomes.

Requirements

• 6–10 years of experience in product marketing or related roles (B2B SaaS preferred).
• Deep knowledge of B2B SaaS product marketing, including positioning, messaging, competitive differentiation, and how these impact revenue outcomes such as pipeline, win rates, and retention.
• Strong strategic thinking grounded in market research, customer insights, and data analysis, with the ability to independently identify market opportunities and refine strategy.
• Ability to thrive in a collaborative, fast-moving environment.
• Demonstrated experience launching product marketing initiatives that drive growth by influencing pipeline generation, win rates, product adoption, and retention, with a strong focus on defining and tracking key metrics.
• Experience conducting market research, customer insights work, and building or using competitive intelligence to inform strategy and positioning.
• University degree in Marketing, Business, or a related discipline required.
• Willingness to travel occasionally; valid passport with no travel restrictions (Canada/USA; Vietnam if required).

Responsibilities

• Partner with Product Managers to align new features with market needs and translate them into compelling value propositions.
• Develop core messaging frameworks, content, and narratives that power campaigns, ensure consistent storytelling across channels, and incorporate customer stories and proof points.
• Continuously refine and adapt product messaging based on market feedback, performance data, and evolving product capabilities.
• Own and execute go-to-market plans including launch coordination and partner with digital marketing manager on post-launch optimization activities.
• Collaborate with Sales Enablement and Customer Operations by equipping them with the narrative & materials needed to support their internal training and execution.
• Complete competitive research regularly and provide insights to Product, Growth Marketing, Customer Experience and Sales departments to support product development, enhance marketing efforts, and refine sales conversations.

Benefits

• Unlimited paid time off
• Retirement savings support – RRSP/401(k) matching at 100% up to 3%
• Health benefits – medical, dental, and vision options, life & disability insurance
• Paid maternity and parental leave
• Hybrid flexibility
• Opportunities for career development and advancement
• Participation in our equity program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees