Product Marketing Manager

Harman Becker Automotive Systems Manufacturing Kft • Novi, MI

2d • $108,750 - $159,500 • Hybrid

About The Position

The Product Marketing Manager at HARMAN Automotive drives strategic alignment between product innovation and market opportunity. Reporting to the VP of Automotive Marketing, this role shapes product-market fit, defines global go-to-market strategies, and develops differentiated positioning across a portfolio of automotive technologies. The manager leads cross-functional alignment with senior stakeholders in Product Management, Integrated Marketing, Communications, and Customer Accounts to support market-focused execution from concept through launch and beyond.

The role uses customer needs, market dynamics, competitive intelligence, and research insights to translate complex technical innovations into compelling value propositions. It also leads product narratives, positioning, messaging, partnership strategies, sales enablement, and integrated launch planning to support growth and differentiation in the global automotive market.

This is a hybrid role with regular onsite presence at HARMAN’s Novi, Michigan office. Domestic travel of up to 10% is required. Employment is contingent on successfully completing a background investigation and drug screen.

Requirements

• Bachelor of Arts or Bachelor of Science degree in business, marketing, communications, or engineering.
• 10+ years of progressive experience in automotive product marketing, including shaping strategy, defining positioning, and leading successful go-to-market execution.
• 5+ years of direct experience launching new products using customer insights, competitive analysis, and cross-functional collaboration in high-tech, market-driven environments.
• Strong product marketing acumen, strategic thinking, execution skills, and a commitment to market-driven innovation; ability to translate business goals into effective strategies.
• Ability to influence others and work in a highly matrixed environment, persuading stakeholders from executives to entry-level personnel across HARMAN, agencies, and partner organizations.
• Ability to connect abstract, ambiguous, and disparate ideas to deepen understanding, generate ideas, and reflect on decisions.
• Ability to set priorities, focus resources, establish agreement on intended outcomes, and adjust direction as circumstances change.
• Superior communication, presentation, and writing skills; business and consumer understanding; ability to analyze data, explain complex technical concepts clearly, and act on insights.
• Ability to manage multiple concurrent projects in a matrixed organization with ongoing team alignment.
• Solid understanding of and aptitude for technologies and solutions related to ADAS, telematics, cybersecurity, digital cockpit solutions, compute platforms, cloud solutions and services, systems on chip (SoC), software, digital displays, digital personal assistants, and branded car audio.
• Receptiveness to change, willingness to review courses of action regularly, and a flexible mindset.
• Willingness to travel domestically up to 10%.
• Ability to successfully complete a background investigation and drug screen as a condition of employment.

Nice To Haves

• Engineering-related experience in R&D, design, or product management.
• Sales or marketing experience selling products or services to an automotive OEM or equivalent.

Responsibilities

• Establish alignment with Product Management to lead product strategy and go-to-market execution, ensuring market relevance, competitiveness, and commercial success.
• Shape product-market fit and inform roadmap development using market insights and actionable recommendations.
• Develop benefit-led product narratives for external audiences and internal stakeholders.
• Translate complex technical features into messaging frameworks for customers, partners, and industry stakeholders.
• Integrate market intelligence and customer voice into early-stage product development in collaboration with Research and Insights teams.
• Define product positioning, unique value propositions, competitive advantages, and market-informed perspectives.
• Lead development of unique selling propositions and differentiation strategies based on market trends, competitor analysis, and customer insight.
• Develop co-branding and bundling strategies that use partnerships to create value-added offerings and ecosystem synergies.
• Lead planning, alignment, and execution of product messaging for global events such as CES across business units and communication channels.
• Build and execute a 12-month go-to-market roadmap with Product, Marketing, and Communications teams.
• Create product content and sales enablement assets, including naming systems, content strategy, and structured messaging toolkits.
• Develop strategic partner programs and joint marketing strategies, maximizing partnership return on investment through aligned product narratives.
• Align Product, Sales, and Marketing teams on priorities, narratives, KPIs, and enablement strategies across the automotive portfolio.

Benefits

• Employee discounts on HARMAN and Samsung products, including JBL, Harman/Kardon, and AKG.
• Learning and development opportunities through HARMAN University programs.
• Wellness benefits.
• Tuition reimbursement.
• Access to the HARMAN campus fitness center and cafeteria, where available.
• Inclusive and diverse work environment supporting professional and personal development.
• Hybrid work environment balancing flexibility with in-person collaboration; most office-based roles are onsite three days a week.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior