Product Marketing Manager
About The Position
The software market for EPM and planning solutions is growing and evolving rapidly as organizations rely on Cloud-based solutions as a part of their digital transformation. In this role as a Product Marketing Manager for EPM and planning, your primary focus is to be a market, audience, and subject matter expert in this focus domain. There are touchpoints to emerging technology trends such as AI and Data & Analytics platforms. We target key buyers and users in the office of the CFO, and in Corporate Reporting and Planning teams in particular. You will act as a subject matter expert with a clear focus on understanding the existing market and identifying new opportunities. You will manage the communications processes that explain the value of SAP solutions to EPM leaders, including creating a digital customer journey. To achieve this, you need to tell great stories based on compelling positioning & messaging. As a spokesperson for your product area, you will communicate with internal product management and engineering teams, internal sellers, as well as external audiences - including engagement with customer and partner groups, analyst and press. You will help develop the specific messaging that will resonate with our buyers.
Requirements
- Master’s / MBA degree (or equivalent) in finance, business, or marketing.
- 8-10 years of product marketing or product management experience in the B2B software industry or experience as an EPM professional.
- 8-10 years of experience in content creation of strategic and customer-facing assets.
- Strong business understanding of key finance, planning and EPM processes.
- Strong understanding and usage experience with enterprise software.
- Solid grasp of cloud computing (IaaS, PaaS, and SaaS) and experience with applications from a vendor such as SAP, Oracle, Workday or best of breed providers for EPM.
- Analytical and strategic mindset, innovative thinker with strong communication and collaborative skills: verbal, written, and interpersonal.
- Exceptional organizational, analytical, and writing skills; able to coordinate and manage multiple projects and collaborate within and across virtual and diverse teams.
- Track record of building strong customer and/or partner relationships.
Responsibilities
- Understand the product area, including total addressable market and key players; contribute to the definition of the Market Opportunity Map for your product area and represent product area value and vision as a spokesperson to customers, partners, press and analysts.
- Manage the release announcement process – Define value positioning and messaging framework, branding, public roadmap and website updates.
- Create attractive commercial offers – Collaborate in defining the packaging, pricing, and licensing plans for the solution.
- Deliver a high-quality digital customer journey – Ensure excellence in content and storytelling for your product area. Collaborate with cross-marketing discipline teams to maximize customer engagement.
- Enable sales teams and partners – Collaborate with field experts and deliver sales enablement content for your area.
Benefits
- Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
- SAP North America Benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
