Product Marketing Manager, Lenses

Snap Inc.•Los Angeles, CA

11d•$100,000 - $176,000•Hybrid

About The Position

Snap Inc. is seeking a Product Marketing Manager to join its Lens team. The Lens team focuses on building and scaling AR and AI-powered camera experiences across Snapchat, Lens Studio, Easy Lens, and the creator ecosystem. They transform new technologies into user-facing features and develop tools for creators to make and monetize Lenses. This team comprises designers, product/program managers, and interactive engineers who create custom lenses and interactive Snapchat games.

Requirements

BS/BA degree or equivalent years of experience
3+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles; OR a Master’s in a related field and 2+ years of relevant experience
Strong end-to-end growth and GTM ownership
Strong analytical rigor and comfort with attribution, funnel metrics, and performance data
Ability to operate in ambiguity and build structure in early-stage environments
Strong cross-functional leadership across growth, product, engineering, analytics, legal, privacy, and creative
Strong messaging judgment and execution detail
Familiarity with AI-enabled creative workflows

Nice To Haves

Experience owning GTM for consumer, creator, gaming, or interactive digital products
Experience improving acquisition, activation, engagement, or monetization funnels
Experience working closely with paid media, search engines, product, analytics, and engineering teams
Experience defining measurement plans across web, mobile, desktop, and attribution systems
Experience scaling a creator or consumer funnel from zero to repeatable growth
Experience in gaming, interactive social products, creator ecosystems, or marketplace environments

Responsibilities

Own GTM and growth strategy across Lens+ creator growth initiatives, with Games as a meaningful part of the portfolio.
Define positioning, messaging, audience strategy, and launch plans for creator-facing products and programs.
Build and optimize the funnel across acquisition, activation, submission, and monetization.
Partner with Growth, Paid Media, Product, Engineering, Legal, Privacy, Creative, and Analytics to drive execution.
Support growth across both Easy Lens and Lens Studio, helping bridge newer creators into more advanced creation and monetization.
Drive channel strategy and creative inputs across paid and owned surfaces, including use of AI-enabled tooling to improve iteration speed.
Own or shape key growth surfaces such as ASO, SEO, landing pages, attribution, and funnel measurement.
Create prioritized roadmaps that connect GTM, funnel improvements, and monetization opportunities.