Product Marketing Manager, Lenses
About The Position
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company operates Snapchat , a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc. , a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji , Saturn, and other digital services. The Lens team builds and scales AR and AI-powered camera experiences across Snapchat, Lens Studio, Easy Lens, and the creator ecosystem. We turn new technologies into user-facing features and build tools that help creators make and monetize Lenses. This team is composed of designers, product/program managers, and interactive engineers that create custom lenses and interactive Snapchat games. We’re looking for a Product Marketing Manager to join our Lens team at Snap Inc.!
Requirements
- BS/BA degree or equivalent years of experience
- 3+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles; OR a Master’s in a related field and 2+ years of relevant experience
- Strong end-to-end growth and GTM ownership
- Strong analytical rigor and comfort with attribution, funnel metrics, and performance data
- Ability to operate in ambiguity and build structure in early-stage environments
- Strong cross-functional leadership across growth, product, engineering, analytics, legal, privacy, and creative
- Strong messaging judgment and execution detail
Nice To Haves
- Familiarity with AI-enabled creative workflows
- Experience owning GTM for consumer, creator, gaming, or interactive digital products
- Experience improving acquisition, activation, engagement, or monetization funnels
- Experience working closely with paid media, search engines, product, analytics, and engineering teams
- Experience defining measurement plans across web, mobile, desktop, and attribution systems
- Experience scaling a creator or consumer funnel from zero to repeatable growth
- Experience in gaming, interactive social products, creator ecosystems, or marketplace environments
Responsibilities
- Own GTM and growth strategy across Lens+ creator growth initiatives, with Games as a meaningful part of the portfolio
- Define positioning, messaging, audience strategy, and launch plans for creator-facing products and programs
- Build and optimize the funnel across acquisition, activation, submission, and monetization
- Partner with Growth, Paid Media, Product, Engineering, Legal, Privacy, Creative, and Analytics to drive execution
- Support growth across both Easy Lens and Lens Studio, helping bridge newer creators into more advanced creation and monetization
- Drive channel strategy and creative inputs across paid and owned surfaces, including use of AI-enabled tooling to improve iteration speed
- Own or shape key growth surfaces such as ASO, SEO, landing pages, attribution, and funnel measurement
- Create prioritized roadmaps that connect GTM, funnel improvements, and monetization opportunities
Benefits
- paid parental leave
- comprehensive medical coverage
- emotional and mental health support programs
- compensation packages that let you share in Snap’s long-term success
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
