Product Marketing Manager, Zappos
About The Position
The Product Marketing Manager will develop comprehensive marketing strategies including targeting, go-to-market planning, positioning, and marketing launch strategies. This role requires deep product knowledge to translate complex initiatives into compelling customer narratives and merchandising experiences. The successful candidate will identify and evaluate opportunities to expand product offerings through strategic partnerships and inventory optimization. This includes developing curated shopping experiences across key categories (performance, kids, seasonal), analyzing product assortment opportunities, and creating strategies that drive customer acquisition and revenue growth. The role requires partnering with cross-functional teams to assess product fit, coordinate implementation, and launch new customer experiences. The successful candidate will conduct competitive research to identify market opportunities, dive deep into customer needs through data analysis and insights, and aggregate inputs from multiple sources (customer data, industry trends, competitive intelligence) to launch data-driven strategies that drive revenue growth, customer acquisition, and product adoption. Strong cross-functional leadership is essential to influence partner teams across merchandising, buying, technology, operations, and analytics.
Requirements
- Bachelor's degree or equivalent
- Experience in strategic marketing management and market analysis
- Demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives
- Strong analytical skills, attention to detail, and effective communication abilities
- Experience working with and influencing senior level stakeholders
- Experience producing executive-level written materials and presenting to executive audiences
- 6+ years of marketing, merchandising, or related experience
- Experience conducting competitive research and market analysis to inform positioning and strategy
- Customer-obsessed approach with proven ability to dive deep into customer needs and behaviors
- Proven track record managing complex, cross-functional initiatives with measurable business impact
- Experience developing go-to-market strategies and launch plans
Nice To Haves
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
- Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
Responsibilities
- Develop comprehensive marketing strategies including targeting, go-to-market planning, positioning, and marketing launch strategies.
- Translate complex initiatives into compelling customer narratives and merchandising experiences.
- Identify and evaluate opportunities to expand product offerings through strategic partnerships and inventory optimization.
- Develop curated shopping experiences across key categories (performance, kids, seasonal).
- Analyze product assortment opportunities.
- Create strategies that drive customer acquisition and revenue growth.
- Partner with cross-functional teams to assess product fit, coordinate implementation, and launch new customer experiences.
- Conduct competitive research to identify market opportunities.
- Dive deep into customer needs through data analysis and insights.
- Aggregate inputs from multiple sources (customer data, industry trends, competitive intelligence) to launch data-driven strategies.
- Influence partner teams across merchandising, buying, technology, operations, and analytics.
Benefits
- health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- paid time off
- parental leave
- sign-on payments
- restricted stock units (RSUs)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
