Product Marketing Lead

DISQO•Los Angeles, CA

1d•Hybrid

About The Position

DISQO is looking for a Product Marketing Manager who blends sharp strategic marketing instincts with a builderâ€™s mindsetâ€”and whoâ€™s energized by shaping the future of AI-powered products. You thrive in fast-moving, highly cross-functional environments, embrace change, and value collaboration over silos. Youâ€™re motivated by complex challenges and consistently raise the bar by applying best practices, experimenting boldly, and delivering standout customer experiences. In this role, youâ€™ll lead high-impact product launches that break through the noise, accelerate adoption, and empower Sales and Customer Success through best-in-class enablement. You bring a proven track record of driving successful product marketing strategies in multi-product, high-growth companies. Youâ€™re a strategic thinker, rigorous analyst, compelling storyteller, and trusted influencer who can align Product, Marketing, Sales, and Customer Success around a shared vision. This is a unique opportunity to help define DISQOâ€™s next chapterâ€”partnering cross-functionally to develop positioning, programs, content, and integrated campaigns that clearly communicate the value of our AI-driven products to the market. You bring deep product marketing fundamentals paired with an experimental, iterative mindset. Youâ€™ll quickly develop a strong understanding of our industry, customers, and segments to deliver differentiated positioning, messaging, and personas. In 2026, youâ€™ll operate as a high-impact individual contributor; as DISQO scales, youâ€™ll help build and lead a world-class Product Marketing team.

Requirements

7+ years of B2B product marketing experience in a high-growth, fast-paced startup/scale-up environment.
Proven success partnering with Product Management, Sales, Customer Success, and Revenue Operations in a multi-product organization.
Experience driving integrated marketing plans, differentiated messaging, and product growth across enterprise and product-led growth motions.
Demonstrated ability to produce content that drives demand generation, market awareness, and SEO performance.
Deep experience leading product launches, developing positioning and messaging, and creating sales and marketing collateral.
Strong analytical skills with the ability to translate data into insights that inform strategy and validate messaging.
Exceptional storytelling skills and a track record of enabling teams to deliver compelling product narratives.
Clear history of enabling sales teams to meet and exceed their goals.
Strong leadership presence with the ability to influence stakeholders, foster collaboration, and drive results across teams.
Excellent communication, planning, and interpersonal skills.
Comfort operating in ambiguity with a creative, critical-thinking mindset.
Experience in adtech, marketing measurement or programmatic media.

Responsibilities

Serve as the in-house expert on our market and customers by conducting competitive research, market analysis, ICP development, and win/loss analysis.
Lead Marketingâ€™s go-to-market strategy for product launches and major feature releases, including positioning, messaging, value propositions, and integrated campaign plans.
Deliver a consistent cadence of high-quality product content (articles, reports, case studies, etc.) to support Demand Generation and Brand & Comms.
Translate product capabilities into clear, compelling value for commercial teams through close collaboration with Product, Engineering, Sales, and Customer Success.
Create and deliver enablement assetsâ€”including playbooks, one-pagers, decks, and battle cardsâ€”to support Sales and Customer Success effectiveness.
Drive product-led growth initiatives that increase adoption and expansion among existing customers.
Collaborate closely with cross-functional teams across Marketing, Product, Sales, Customer Success, Events, and Marketing Operations to ensure seamless execution of product marketing initiatives.
Integrate AI-driven insights, tools, and workflows into product marketing to elevate messaging, targeting, and adoption.
Partner with Product, Data Science, and Engineering to translate AI-powered capabilities into clear, differentiated customer value propositions.
Apply generative AI, predictive analytics, and automation to enhance content development, competitive intelligence, and audience segmentation.
Build AI-enabled enablement and training materials that help Sales and Customer Success confidently communicate the value of DISQOâ€™s AI-enhanced products.
Champion responsible, high-impact AI adoption across Marketingâ€”identifying scalable opportunities to improve efficiency, experimentation, and go-to-market performance.