Product Marketing Manager

Knit•New York City, NY

3h•Hybrid

About The Position

Knit is an AI-native consumer research platform that helps brands automate and accelerate primary research. Our platform condenses the entire quant + qual research process from weeks into days or hours for over 50 enterprise brands. We are redefining how insights teams operate by automating tasks from survey generation to stakeholder-ready reports. We are seeking a Product Marketing Manager to collaborate with our Director of Product Marketing during a period of rapid growth. This role offers significant impact on the company's trajectory, with the opportunity to build the foundation for our go-to-market strategy. It is a hands-on execution role with substantial ownership, focusing on translating product positioning and messaging into the necessary infrastructure, programs, and enablement to drive sales and keep the sales team sharp. The position encompasses both product launches and sales enablement, providing comprehensive GTM experience and deep Product Marketing expertise. As an AI-native company, fluency in using AI tools for daily work and building automated workflows is expected.

Requirements

3–5 years of product marketing experience, ideally at a B2B SaaS or tech-enabled services company.
Experience owning launch execution, including coordinating cross-functional stakeholders, hitting deadlines, and delivering the right message to the right audience.
Experience building or contributing to sales enablement programs.
Comfortable presenting and facilitating in front of a sales team.
AI fluent: you use AI tools daily to increase the quality and speed of your work, and you're comfortable building lightweight workflows, integrations, and automations.
Strong writer and storyteller, you can make complex product concepts clear and compelling for a non-technical sales audience.
Thinks in systems, not documents; builds things that scale and stay current rather than assets that need constant manual upkeep.
Highly organized and proactive about process; notices when something is missing and builds it without being asked.
Works well with a manager who sets direction and trusts you to execute; does not need every decision made for them.
Effective at influencing cross-functional stakeholders (product, sales, CS) without direct authority.

Nice To Haves

Experience in Market Research.
Experience in market research, insights, or adjacent data/analytics industries.
Familiarity with AI-powered products or platforms.
Experience in a high-growth startup where the GTM function was still being built.

Responsibilities

Own end-to-end execution of product launches: coordinating timelines, drafting launch messaging, and ensuring every stakeholder knows what's shipping and how to talk about it.
Build scalable launch infrastructure — templates, processes, and systems — so each release requires less rebuilding from scratch and more refinement.
Translate sprint releases and product updates into crisp internal communications that help a sales rep confidently explain a new capability the morning it ships.
Own and maintain launch assets — FAQs, one-pagers, product narratives, positioning guides and use AI tooling to keep them current as the product evolves.
Partner with our Product team on crafting compelling messaging, and with our content marketer on campaign content.
Design evergreen enablement programs including onboarding / ever-boarding, and ongoing skill development; and facilitate them with the authority and presence to make them land.
Build and maintain the competitive intelligence system that keeps reps current: competitive positioning guides, objection handling frameworks, and battlecards that reflect how we actually win.
Own rep onboarding curriculum end-to-end so new hires ramp quickly and confidently.
Own our Aligned platform (in partnership with our content marketer): a regular internal communication cadence that keeps the full GTM team current on what's new and how to sell.
Build lightweight AI workflows and automations that scale your output, surfacing the right content at the right moment rather than relying on manually updated documents.