Product Marketing Manager

McLeod Software•Hoover, AL

About The Position

The Product Marketing Manager is the primary marketing resource for one or more of McLeod’s Product Development groups and Sales teams. The most critical outcomes for this person’s work: To develop, implement and execute tactical marketing programs that promote McLeod Software products and services, and generate incremental revenue opportunities for the Sales teams.

Requirements

Ability to learn internal software and systems
Basic to Intermediate Marketing Capabilities and Digital Marketing Skills
Basic to Intermediate McLeod Software Products / Services Knowledge
Strong Project Management Capabilities
Strong Relationship-Building Abilities and Influencing Skills
Strong Oral and Written (short and long form) Communication Capabilities
Demonstrated ability to be self-motivated and results-oriented
Ability to work in a fast-paced environment with limited oversight or supervision
Bachelor's degree with 2+ years of product-focused marketing experience, required; or High school diploma or equivalent with 6+ years of product-focused marketing experience, required.
Up to 2 years of the required experience may be substituted on a year-for-year basis with McLeod product experience (e.g., LoadMaster, PowerBroker, DocumentPower, FlowLogix, etc.).
Intermediate proficiency with the Microsoft Office Suite is required.
Experience collaborating cross-functionally across multiple business units is required.

Nice To Haves

Experience using customer relationship management (CRM) or marketing analytics platforms is preferred, such as Salesforce, NetSuite, HubSpot, or Google Analytics.
Experience managing product-focused communications and supporting customer adoption initiatives is a plus.
Experience within the trucking and transportation industry is highly preferred.

Responsibilities

Serve as a single point of contact, Imbedded resource, and liaison to the Product Development and Sales teams for the Marketing department.
Implement established New Product Introduction (NPI) processes.
Work with Product Development, Sales, and Operations teams to provide all deliverables for product-focused marketing materials.
Coordinate with content production (e.g., art, graphics, video), internal assets, and external agencies to produce content for marketing programs.
Guide the creation of topics and content and recruit and coach participants for McLeod videos and podcasts.
Develop, implement, and execute marketing programs, both individually and in the direction of the VP, Marketing, for Product Development and Sales teams in relevant communication channels.
Perform marketing program monitoring and post-program reporting.
Participate in Company-led events with limited oversight.
Work with the VP, Marketing, and other company Executive Leadership, on examining and analyzing internal and external data sources for opportunities to create marketing programs that deliver more qualified leads.
Actively participate in the development and execution of the annual marketing plan.
Support and assist departmental management with related administrative tasks.
Review and update, as appropriate, website content and copy for assigned Product Development and Sales teams with limited oversight.
Create and suggest content for social media posts with limited oversight.