Product Marketing Manager

CDS Global • Austin, TX

7d • Onsite

About The Position

This role will serve as the marketing lead for Hearst Austin Media’s portfolio of wellness, lifestyle, food, music, and community events, with a primary focus on the Cap10K, Texas' largest 10K and one of Austin's most iconic traditions. The ideal candidate will immerse themselves in the event culture, help grow recognized experiential brands, and build community around these events. Responsibilities include telling the story of events year-round through various channels, developing marketing campaigns to drive participation and sales, being embedded in the event experience, launching and promoting merchandise, and building relationships with community organizations and influencers.

Requirements

• 3+ years of marketing, audience development, events, experiential marketing, community engagement or related experience
• Strong social media and content creation skills
• Comfortable appearing on camera and interviewing participants
• Experience building campaigns that drive registrations, attendance, purchases or subscriptions
• Strong project management and organizational skills
• Ability to work evenings and weekends as events require
• Passion for live experiences and community-building

Nice To Haves

• You're a runner.
• You've worked in sports, wellness, fitness, hospitality, festivals or live events.
• You've helped launch merchandise programs.
• You're already active in Austin's running, fitness or event communities.
• You have video creation and storytelling experience.

Responsibilities

• Help tell the story of our events year-round through social media, video, email, digital campaigns and community activations.
• Interview participants, capture content in the field, showcase event experiences and help audiences feel connected long before race day or event day arrives.
• Develop marketing campaigns that drive registrations, ticket sales, attendance, merchandise purchases and repeat participation.
• Understand who our audiences are, what motivates them and what inspires them to become lifelong fans.
• Work closely with our Race Director, event producers, creative team and operations leaders.
• Attend planning meetings, community activations, training runs, sponsor events, merchandise launches and race-weekend activities.
• Help launch products, create campaigns, build anticipation and turn our merchandise program into something audiences actively seek out.
• Develop relationships with running clubs, fitness groups, creators, community organizations, local businesses and cultural influencers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed