Product Marketing Manager

Canary Technologies Corp • Dallas, TX

4d

About The Position

We're looking for a Product Marketing Manager who can translate complex product capabilities into clear, compelling narratives that compel buyers and enable sales teams. You'll own product areas and strategic go-to-market initiatives end to end, working in close collaboration with Sales, Product, Marketing, and Customer Support teams. This is a highly cross-functional and strategic role that blends storytelling, market insight, go-to-market strategy and execution to fuel growth and improve conversions.

Requirements

• +5 years of product marketing experience in a B2B SaaS environment
• Strong communicator, both internally as well as to the market. You are a strong writer and visual storyteller able to communicate complex topics in a simple, digestible way.
• Comfort working with data and deriving actionable insights — you measure the impact of your work and use that to make better decisions
• Experience bringing new products to market
• A high quality bar for external assets — you know what "ship-ready" looks like and won't submit something half-finished
• Strong cross-functional instincts — you work well with product, sales, and design without needing heavy coordination overhead; you’re able to effectively influence without direct authority

Nice To Haves

• Management consulting experience
• hospitality and/or travel tech experience
• multi-product, platform, and AI products experience

Responsibilities

• Develop and maintain product-level messaging and positioning. Translate what Canary builds into language that resonates with specific personas, tailoring it to SMB, mid-market, and enterprise audiences.
• Build the sales and marketing assets that clearly communicates Canary’s value and differentiation that resonates for each stage of the marketing funnel. Understand from the Sales and Customer Support teams what’s working and what improvements are needed to improve how we communicate with customers and prospects.
• Craft engaging and persuasive presentations including sales decks, webinars, and presentations in collaboration with growth, partner, and content marketers.
• Maintain a working understanding of the competitive landscape in your product areas. Know how competitors position, what claims they make, and where Canary wins and loses.
• Utilize data to measure the success of go-to-market initiatives, marketing campaigns, and product adoption, reporting on key metrics and providing actionable insights for optimization.

Benefits

• Unlimited PTO
• Standard holidays plus monthly company-wide days off for a guaranteed long weekend.
• Birthday Holiday: A dedicated day off to celebrate you!
• A travel stipend to visit the team in person at our SF, NY, or Dallas hubs.
• Staying at a Canary hotel? We’ve got you covered with a credit toward your stay.
• Enjoy a minimum 30% off the best available rate at select partner hotels globally.
• A monthly budget to help you smash your personal goals.
• Level up your career with a dedicated learning stipend to fuel your skills and cross-functional connection.
• Help us grow the flock and score a cash bonus for successful hires.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed