Product Marketing Manager

Veracode•Burlington, MA

About The Position

Veracode is seeking an innovative Product Marketing Manager to lead the product marketing lifecycle for parts of its Application Risk Management platform. This role involves translating complex application security capabilities, particularly AI-powered features, into clear value propositions for developers, AppSec leaders, CISOs, and engineering executives. The Product Marketing Manager will collaborate with Product, Sales, and Marketing teams to position Veracode in the cybersecurity and DevSecOps market.

Requirements

Product marketing experience in B2B SaaS.
Proven ability to simplify complex technical concepts into clear, benefit-driven messaging.
Strong track record of successful product launches and GTM execution.
Excellent written and verbal communication skills with experience creating sales collateral and customer-facing content.
Data-driven mindset — comfortable using win/loss data, usage metrics, and market insights to inform strategy.
Ability to thrive in a fast-paced environment and manage multiple priorities.
Bachelor’s degree in Marketing, Business, Computer Science, or a related field (or equivalent experience).

Nice To Haves

Cybersecurity, application security, or DevSecOps experience.
Experience with code security, vulnerabilities, AI in security, or software supply chain risks.
Familiarity with the developer and security buyer personas.
Experience working with AI-powered products or modern software development workflows.
Hands-on experience with tools like Salesforce, Highspot, Gong, or marketing automation platforms.

Responsibilities

Develop and refine positioning, messaging, and value propositions for Veracode’s core products and new innovations, including AI-assisted remediation, Package Firewall, External Attack Surface Management, and ASPM.
Lead end-to-end planning and execution for product launches, releases, and major feature updates, encompassing campaign strategy, sales plays, and enablement.
Partner with sales enablement to create compelling sales collateral, pitch decks, battle cards, demos, and training materials.
Work with content, demand generation, and creative teams to produce high-impact assets such as whitepapers, ebooks, webinars, blog posts, case studies, and website copy.
Collaborate closely with Product Management, Sales, Demand Generation, Field Marketing, and PR to drive pipeline, adoption, and revenue growth.
Conduct ongoing market research, win/loss analysis, competitive analysis, and buyer persona development.
Gather insights from Customer Success and Product teams to develop compelling customer stories and references.