Product Marketing Manager - ChiroTouch

PracticeTek

17h•Remote

About The Position

PracticeTek is seeking a Product Marketing Manager for ChiroTouch, a leading chiropractic practice management and EHR platform. This role is responsible for shaping go-to-market strategy, guiding product and solution launches, and evolving how ChiroTouch shows up in the market to support acquisition, retention, and expansion. The position reports to the Sr Director of Product Marketing – Chiropractic and collaborates closely with Product, Sales, Performance Marketing, Creative, Brand, Revenue Operations, and Payments teams. The role is critical in aligning roadmap, messaging, and commercial execution as the ChiroTouch platform evolves. This is a remote-eligible position, working with colleagues across Eastern and Pacific time zones.

Requirements

5 to 7+ years of experience in B2B SaaS marketing; healthcare or vertical SaaS experience preferred.
Comfortable operating in a highly visible role, regularly presenting strategy, performance, and recommendations to executive leadership.
Able to communicate clearly under scrutiny, defend decisions with data, and adapt quickly based on feedback.
Proven experience supporting go-to-market strategy, launches, and lifecycle marketing.
Strong ability to translate complex product capabilities into clear, compelling customer value.
Experience working cross-functionally with Product, Sales, and Revenue teams
Familiarity with marketing automation and CRM platforms such as HubSpot and Salesforce.
Strong organizational, planning, and execution skills with attention to detail
Excellent communication and storytelling abilities, with a customer-first mindset.

Responsibilities

Lead and execute GTM strategy for new capabilities, bundles, and platform enhancements in alignment with the product roadmap.
Develop clear, differentiated messaging that resonates with chiropractic practices across segments and growth stages.
Partner with Product and Sales to define target audiences, value propositions, and competitive differentiation.
Own lifecycle marketing strategy to support onboarding, adoption, engagement, and long-term customer success.
Collaborate with Product, Sales, Brand, Enablement, and Revenue Operations to ensure consistent messaging and coordinated execution.
Support sales readiness through launch planning, internal communications, and enablement assets that drive confidence and clarity.
Ensure ChiroTouch messaging, tone, and visual identity remain consistent and aligned with broader PracticeTek brand direction.
Track and analyze campaign and launch performance, sharing insights and recommendations with marketing and business leadership.
Partner with cross-functional teams to support programs that drive account growth, solution adoption, and portfolio awareness.
Contribute to the execution of campaigns, events, webinars, and partner programs that elevate ChiroTouch visibility and engagement.
Support quarterly and annual marketing planning, ensuring priorities align with business objectives and market needs.
Develop and maintain sales collateral, presentations, and competitive materials that support conversion and retention.
Work with the Content team to produce customer-facing and sales-facing assets including case studies, webinars, and educational resources.
Help surface customer insights and success stories that reinforce credibility and trust in the market.
Coordinate with other Product Marketing Managers to support aligned narratives and opportunities across the PracticeTek ecosystem.
Occasionally represent ChiroTouch at industry events, trade shows, or customer-facing engagements.