Product Marketing Manager - Job Seeker Audience

LinkedIn • San Francisco, CA

18h • Hybrid

About The Position

LinkedIn is seeking a Product Marketing Manager focused on the Job Seeker audience. This role will help shape the job search experience by developing compelling product narratives, understanding job seeker needs and behaviors, and bringing audience and market insights into product strategy. The manager will partner with Product, Engineering, Design, Research, Data Science, Communications, and Marketing teams to bring innovative, AI-powered experiences to market. The role combines strategy, storytelling, research, and operational execution to help job seekers navigate career opportunities and achieve better outcomes.

The position is hybrid, performed both from home and a LinkedIn office on select days based on team business needs. It is based in New York, San Francisco, or Mountain View.

Requirements

• Bachelor’s degree or equivalent experience.
• At least 3 years of marketing experience; product marketing is preferred.
• Stellar verbal and written communication skills, including the ability to distill complex technical information into concise, compelling narratives and present ideas effectively.
• Ability to create compelling visual stories in slides and work independently on deck design.
• Exceptional interpersonal skills and ability to establish cross-functional partnerships across the organization.
• Ability to work in a fast-paced, demanding environment, manage multiple projects, and prioritize time and resources based on business impact.
• Demonstrated track record of influencing product strategy and launching experiences that drive material business impact.
• Data-driven mindset and ability to use insights to make decisions, prioritize objectives, and optimize messaging, positioning, and audience targeting.

Nice To Haves

• At least 3 years of product marketing experience.
• At least 3 years of experience marketing consumer-facing digital products, preferably in a two-sided marketplace.
• Experience executing, analyzing, and synthesizing data and market research.
• Go-to-market launch strategy skills.
• Product positioning, messaging, and creative storytelling skills.
• Strong written and verbal communications.
• Stakeholder management skills.

Responsibilities

• Define audience strategy, positioning, and messaging, and craft differentiated narratives about how LinkedIn supports professionals across their career journeys.
• Develop a deep understanding of job seeker needs, motivations, pain points, and behaviors through qualitative and quantitative research.
• Bring audience insights into product planning, roadmap discussions, and company strategy to help maintain trust with professionals.
• Partner with Product, Design, Engineering, and Research teams to identify unmet needs, market opportunities, and emerging trends, and use competitive intelligence and member insights to help shape product investments.
• Own end-to-end go-to-market plans for new features, products, and insights, aligning Product, Marketing, Communications, and Hirer audience teams for launches and global adoption.
• Identify opportunities to increase job seeker awareness, engagement, retention, and trust, and partner with lifecycle, brand, and growth marketing teams on relevant messaging.
• Champion job seekers internally and externally by communicating audience insights, product strategy, and market trends.
• Understand the hirer side of the careers marketplace to inform hiring products and go-to-market strategies from the job seeker perspective and identify opportunities for collaboration and consistency.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level