Product Marketing Manager, LED Lighting, SF

Planet Green Search • San Francisco, CA

2d • Onsite

About The Position

Own the story behind the lighting powering the AI & cloud revolution. You're not just marketing another lighting product. You're crafting the narrative for technology that's literally keeping the lights on for the world's most critical digital infrastructure — the data centers fueling AI, hyperscale cloud, and the entire modern economy. Our client is a fast-growing, design-obsessed San Francisco manufacturer that's become a trusted name in mission-critical LED lighting. They've illuminated over 35 million square feet of data centers across the United States with innovative, in-house designed solutions. Their secret sauce? Remote driver technology that dramatically cuts installation time and cost, serious energy efficiency gains (up to 70% reduction in lighting power draw), long-life performance, and a genuine commitment to sustainability with real recycling programs. They're scaling fast and need a Product Marketing Manager who can own positioning, content, launches, and sales enablement — someone who gets excited about translating technical specs into stories that win architects, engineers, contractors, and facility teams.

Requirements

• 3+ years in product marketing, marketing communications, or a related B2B technical marketing role.
• Strong independent content creation skills — excellent writing/editing + graphic design capability (layout, typography, visual hierarchy). You produce print-ready and digital assets without hand-holding.
• Canva mastery (must-have) — you live in Canva and create polished, on-brand collateral and social assets quickly and independently.
• HubSpot fluency (must-have) — comfortable building campaigns, lists, emails, landing pages, workflows, and pulling meaningful reports.
• Experience working closely with both Sales and technical/engineering teams.
• Organized project manager who thrives juggling multiple launches, asset requests, and priorities.
• Detail-obsessed with a professional, reliable, dedicated work ethic. You take pride in high-quality output.

Nice To Haves

• Lighting or lighting controls experience — extremely preferable. You'll hit the ground running.
• Background in related technical B2B industries (electrical, building products, controls, sustainability tech).
• Familiarity with the lighting specification process (architects, engineers, contractors, facility managers, owners).
• Experience marketing sustainability features — recyclability, certifications, warranties, end-of-life programs, circular design.
• Basic lighting concepts knowledge (CCT, CRI, optics, drivers, controls, PoE) or strong willingness and ability to learn fast.

Responsibilities

• Develop compelling product positioning, technical messaging, and value propositions that make complex lighting tech feel obvious and irresistible.
• Build and run launch plans for new products and updates — from strategy through asset creation, sales training, and post-launch iteration.
• Produce the full stack of assets end-to-end: product one-pagers, spec-friendly sell sheets, brochures, case studies, application notes, website/landing page content, sales decks, battlecards, objection handlers, trade show collateral, LinkedIn content, and light paid creative.
• Work shoulder-to-shoulder with Sales to build the tools that actually move the needle on win rates — email templates, training materials, competitive intel, and feedback loops.
• Partner with Engineering/R&D to deeply understand specs (CCT, CRI, optics, drivers, controls, PoE) and turn them into clear customer benefits and stories.
• Own campaign execution, list building, email/landing page creation, workflows, and performance reporting in HubSpot — proving marketing's ROI with data.
• Stay ahead of lighting trends, controls evolution, sustainability requirements, and competitive moves to inform strategy and launches.
• Track launch and content performance (lead flow, engagement, sales feedback) and continuously improve.

Benefits

• Generous healthcare with 100% employee coverage and 90% family coverage.
• 401k plan available.
• Unlimited PTO
• Occasional travel for trade shows (data center and lighting industry events), customer visits, and partner meetings.
• Impact: Your work directly supports products that reduce energy waste, simplify complex installations, and help power the infrastructure the world depends on.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed