Product Marketing Manager

Driftrock Limited

11d•Remote

About The Position

Driftrock is seeking a Product Marketing Manager to be responsible for go-to-market assets and sales enablement. This role is crucial for helping automotive brands choose and continue to choose Driftrock. The Product Marketing Manager will own the go-to-market asset library, including sales decks, one-pagers, battlecards, and product launch materials, ensuring prospects understand the company's differentiation and sales representatives are confident in their meetings. This is the first dedicated product marketing hire at Driftrock.

Requirements

Proven track record building GTM sales assets, decks, one-pagers, battlecards, that sales teams actually use to win deals in a B2B SaaS environment.
Strong writer who can simplify complex technical products into clear, differentiated narratives, from short-form sales copy to long-form positioning.
Comfortable working directly with sales and commercial teams; you know how to ask the right questions and turn the answers into materials that land.
Strong design eye, you produce on-brand, professional materials and know the difference between a good and a great deck.
A self-starter who sets their own priorities, works with autonomy, and ships without hand-holding.

Nice To Haves

Background in automotive, mobility, or adjacent B2B verticals.
Familiarity with competitive positioning frameworks, e.g. April Dunford's Obviously Awesome.
Track record in a similar-sized scale-up (20–50 people).
Experience with lead generation, marketing automation, or AdTech products.

Responsibilities

Build and maintain Driftrock's core sales assets, decks, product one-pagers, pitch narratives, and demo leave-behinds that reflect current positioning and help the team win.
Own sales enablement, competitive battlecards, objection-handling frameworks, and conversation playbooks so the team can confidently position Driftrock in any deal.
Lead go-to-market for new product launches, own positioning, messaging, and launch assets so the sales team is ready to sell before anything ships.
Research customers and market trends, translating insights into sharper positioning and messaging across the buyer journey.
Partner with Commercial and Customer Success to produce customer case studies in formats usable across sales, events, and digital.
Support Driftrock's thought leadership programme with guides, articles, and data-led insight content that builds brand authority in the automotive marketing space.

Benefits

Share options in Driftrock, on founder-friendly, tax-efficient EMI terms, including the option to retain vested options after leaving (at board discretion).
Comprehensive Vitality health cover: medical, dental, vision, hearing, mental-health support and therapy, cancer cover, a free Headspace subscription and Vitality rewards.
24 to 28 days' holiday (24 + 1 extra each year, capped at 28), plus bank holidays.
Pension contributions, life assurance (3x salary) and income protection.
Electric car salary-sacrifice scheme (Octopus): save up to ~40%, with insurance, servicing and a charging perk included.
Enhanced maternity and paternity leave.
A learning budget for books, courses and conferences, plus time for personal goals.
Perks and discounts via CharlieHR, and a BMW Group employee discount programme.
Remote-first and flexible working arrangements.
Co-working space available if desired.