Product Marketing Manager – Customer Acquisition & Retention (Subscriptions)
About The Position
We are seeking a dynamic Product Marketing Manager with proven expertise in subscription-driven businesses such as OTT, streaming, SaaS, or membership platforms. In this role, you will lead end-to-end marketing strategies focused on customer acquisition, engagement, retention, and revenue growth within a subscription ecosystem. You will collaborate with cross-functional teams to design pricing and promotional strategies, optimize lifecycle marketing, and deliver personalized campaigns that strengthen customer loyalty. As a key driver of product marketing strategy, you will identify market opportunities, provide critical insights, and shape positioning, brand messaging, and go-to-market initiatives for new features and services.
Requirements
- Proven experience in marketing for subscription-based businesses (e.g., OTT, streaming, SaaS, or membership platforms).
- Strong understanding of subscription KPIs (CAC, LTV, churn, ARPU, trial-to-paid conversion, etc.) with experience applying them in campaign design.
- Hands-on experience with marketing automation platforms and lifecycle marketing for subscription products.
- Demonstrated success in building data-driven personalization strategies to improve engagement and retention.
- Experience collaborating with product, growth, and analytics teams in subscription-driven organizations.
- Knowledge of consumer psychology in subscription adoption and renewal.
- Ability to identify and capitalize on opportunities in tiered pricing, bundles, free trials, and promotional models.
- Familiarity with A/B testing and experimentation frameworks to optimize subscription funnels.
- Strong awareness of global subscription leaders (e.g., Netflix, Spotify, Apple Music, Amazon Prime).
Responsibilities
- Drive customer acquisition, engagement, retention, and win-back strategies for subscription products.
- Leverage competitive insights and content strategies to enhance subscription stickiness and revenue growth.
- Monitor lifecycle metrics (churn, ARPU, LTV, conversions) and translate insights into actionable marketing strategies.
- Partner with cross-functional teams to develop pricing, packaging, promotions, and personalized campaigns.
- Execute targeted lifecycle marketing and automation flows to boost trial-to-paid conversions and customer loyalty.
- Serve as a subject matter expert on product(s) and features across teams, providing input into product development, market analysis, and industry trends.
- Validate market size and opportunities (e.g., active users, revenue, growth, profit) and collaborate with teams to build supporting rationales, hypotheses, and visions.
- Understand the product and target audience; develop positioning, go-to-market strategies, and messaging for new products and features.
- Drive brand positioning, value propositions, and messaging strategy using user insights, adapting communication to align with product goals and voice.
- Evaluate and analyze campaign performance, optimize strategies, and identify the best channels for reaching and engaging users.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
