Product Marketing Manager (PMM)

American IT Systems•Atlanta, GA

About The Position

The Product Marketing Manager (PMM) defines how the company's capabilities are positioned in the market and ensures sales teams can clearly explain the value to customers. PMMs translate complex services and solutions into clear customer outcomes, equip sales teams with the messaging and materials they need, and integrate partner technologies into a unified story. This role sits at the intersection of capabilities, industries, sales, and technology partners, ensuring the organization presents a clear and consistent narrative to the market.

Requirements

10+ years of experience in product marketing, solution marketing, or go-to-market strategy
Experience translating complex services or technology offerings into clear customer value
Experience working closely with sales teams to develop messaging, sales materials, and enablement tools
Ability to build clear positioning, value propositions, and sales narratives
Strong written and verbal communication skills with the ability to simplify complex topics
Experience collaborating with cross-functional teams including sales, product, alliances, and marketing
Comfortable working in fast-paced environments and contributing to new marketing programs and processes

Nice To Haves

Experience with CRM (salesforce) and Enablement Platforms (Highspot) a plus.

Responsibilities

Define and maintain the narrative for assigned capabilities, including value propositions, differentiation, and how solutions address customer challenges.
Equip sales teams with the messaging, playbooks, and materials needed to effectively position capabilities in customer conversations.
Adapt capability messaging for priority industries and develop industry-specific positioning and use cases.
Work with alliance and partner teams to incorporate partner technologies into capability narratives and define joint value propositions.
Provide messaging direction and strategic input for campaigns, thought leadership, and market outreach efforts.
Maintain a regular feedback loop with sales and solution leaders to capture customer insights, identify messaging gaps, and refine positioning.
Own the capability's presence in Highspot, ensuring all sales materials are current, organized, and easy for sellers to navigate.
Maintain content across capability, service, and offering levels and keep the platform updated as messaging, partners, and offerings evolve.
Analyze content adoption and seller engagement data in Highspot to evaluate the effectiveness of enablement materials.
Use those insights to continuously refine messaging, reprioritize content development, and identify gaps in capability coverage.