Product Marketing Manager

Rockstar•San Francisco, CA

About The Position

Rockstar is hiring for a company that is the agentic system of work for enterprise accounting, purpose-built to deliver SOX-compliant, real-time close. Their founders have experience coming from both sides of the problem: from overseeing the finance org at Rubrik, to building month-end close systems at companies like Twitter and Netflix. We are hiring a Product Marketing Manager to build the narratives and content that define how our platform is understood in the market. This is a hands-on, builder-operator role focused on product positioning, messaging, and creating high-quality marketing content that educates enterprise buyers and generates pipeline. You will work closely with Product, Engineering, founders, customers, and Marketing to translate complex accounting workflows and AI capabilities into clear, differentiated narratives that build trust and move buyers from awareness to conviction. From buyer guides and ebooks to deep technical explainers, product pages, webinars, and industry reports, you will shape how enterprise finance teams discover, evaluate, and adopt the platform. Our audience is controllers and senior accounting leaders at mid-market and enterprise companies. They are pressed for time, allergic to hype, and responsible for some of the highest-stakes workflows in the business. Every asset we produce should reflect that.

Requirements

Strong positioning instincts—you can take a technically sophisticated product and articulate exactly why it matters to enterprise buyers.
Proven ability to create high-quality product marketing content including buyer guides, whitepapers, ebooks, product pages, industry reports, webinar content, and launch assets.
Exceptional writer with outstanding editorial judgment, clarity of thought, and genuine voice—you write like a person, not a language model.
Comfortable translating complex accounting workflows, enterprise software, and AI systems into simple, differentiated narratives.
Strong customer empathy and interviewing skills that uncover meaningful insights and buying motivations.
AI-native in your workflow (Claude, ChatGPT, or similar tools).
Able to build systems and use AI as a force multiplier without sacrificing quality.
High agency, strong judgment, and a bias toward shipping.
Experience at an early- to growth-stage B2B SaaS company.
Experience developing product positioning, messaging, and marketing content for technical products.
Exceptional writing and communication skills.
Experience partnering closely with Product, Engineering, and Go-to-Market teams.
High quality bar and strong taste for product storytelling, editorial quality, and narrative.
Experience using modern AI tools for research, writing, and content creation.

Nice To Haves

Background in accounting, finance, fintech, ERP, or enterprise software.
Experience marketing AI products, workflow automation, or technical platforms.
Familiarity with accounting workflows such as journal entries, reconciliations, close management, or financial reporting.
Experience launching AI or agentic software products.
Familiarity with Claude Code or similar AI tooling.

Responsibilities

Own product positioning, messaging, and narrative as the platform evolves.
Translate complex accounting workflows and AI capabilities into simple, differentiated stories that resonate with enterprise accounting leaders.
Create high-quality product marketing content including buyer guides, ebooks, whitepapers, industry reports, product pages, webinar content, launch assets, and educational resources that generate qualified pipeline.
Partner closely with Product and Engineering to deeply understand new capabilities and turn them into compelling customer-facing content.
Produce authoritative thought leadership that earns the respect of senior accounting leaders and helps define the future of AI-powered accounting.
Conduct customer interviews, market research, and competitive analysis to sharpen positioning and uncover new storytelling opportunities.
Partner with Demand Generation to create campaigns and content that educate buyers and accelerate pipeline.
Build repeatable editorial systems and workflows that enable consistent production of exceptional product marketing content.