Product Marketing Manager (RBP)

Second Nature

16d•$103,000 - $115,000•Remote

About The Position

We're looking for a Product Marketing Manager to lead go-to-market strategy and messaging for our core Resident Benefits Package products. You'll own how we talk about our products in the market — shaping and scaling positioning across sales, customer success, marketing, and our product partner network. In addition to owning RBP product marketing, you'll lead competitive intelligence, ensuring our teams are informed, aligned, and equipped to win.

Requirements

3–5 years of product marketing experience. B2B required, B2B2C a plus.
Experience refining and scaling product messaging across teams and channels
Experience creating marketing collateral (e.g., web pages, explainer videos, sales decks, and email campaigns).
Ability to explain technical concepts in simple terms for a non-technical audience.
Highly organized and self-directed — you’re comfortable turning ambiguity into clarity that drives action and results
Strong collaborator with cross-functional teams across Product, Sales, and Success

Nice To Haves

background in proptech, customer marketing, or customer enablement

Responsibilities

Own and evolve RBP messaging
Audit current-state RBP messaging across channels and assets to identify gaps, inconsistencies, and opportunities
Own and evolve positioning, messaging, and value props for our core RBP products to support internal training, external collateral, and product launches
Collaborate with Product on RBP launches to keep messaging and market needs in sync as the product evolves
Analyze property manager and resident adoption and engagement; consult Product and UX on optimization
Partner messaging and enablement
Work closely with the Partnerships team to ensure cohesive, consistent messaging across our RBP product partners
Develop and maintain partner-facing materials that reflect current positioning and reinforce the RBP value story
Collaborate with Enablement on messaging rollouts through decks, one-pagers, battlecards, and product training materials
Collect feedback from internal teams and iterate as the product and pitch evolve
Lead RBP launch excellence
Serve as PMM owner for RBP launches, driving the go-to-market bill of materials from kickoff through enablement delivery
Own launch-critical assets including the overview deck, positioning doc, messaging doc, one-pager, and battlecard; coordinate with Enablement, Content, and Creative on assets they produce
Represent PMM in launch team meetings alongside Product, Enablement, Support, Legal, and RevOps, keeping GTM workstreams on schedule and unblocked
Track launch status, flag risks early, and escalate blockers to the appropriate exec sponsor
Conduct post-launch reviews to measure messaging effectiveness, sales adoption, and customer response, and feed findings back into future launches
Own competitive and customer insights
Lead ongoing competitive intelligence, including tracking competitors, market trends, and customer pain points
Build and maintain competitive assets (battlecards, win/loss analysis, positioning guides) that keep Sales and CS equipped to win
Interview prospects, customers, and internal stakeholders to surface messaging gaps and strategic opportunities
Translate insights into recommendations and present to cross-functional teams to drive alignment and action
Support product and initiative launches end-to-end, from messaging alignment to enablement, as one component of a broader GTM ownership role
Ensure Sales, Success, and Marketing are equipped with current, consistent messaging at every stage
Meet or exceed goals for new opportunities created and revenue contribution tied to PMM-supported initiatives
Complete detailed documentation for ideal customer profiles (ICP) and buyer personas
Ensure ICP and persona insights are actively used across GTM workflows, including campaign targeting, sales training, and product feedback
Keep documentation current and relevant as products scale
Contribute directly to measurable business outcomes, including: Drive top of funnel interest in the form of leads, MQLs, and SALs
Improve RBP win rates across RBP-only deals and deals that also include Resident Onboarding.
Increase RBP activation rates
Monitor and optimize GTM effectiveness using qualitative feedback and performance metrics
Uses AI tools across the PMM workflow: customer insight synthesis, competitive research, messaging iteration, enablement content, and analysis
Builds reusable AI workflows, prompts, or custom skills that scale PMM output across the team, not just for personal productivity
Edits and pressure-tests AI output critically. Treats first drafts as a starting point and knows when to throw them out