Product Marketing Manager

Thomson Reuters • Eagan, MN

7d • $74,200 - $137,800 • Hybrid

About The Position

As a Product Marketing Manager at Thomson Reuters, you will be instrumental in driving the market success of our products. You will be responsible for developing and executing comprehensive go-to-market strategies, translating product features into compelling customer value, and collaborating across teams to ensure our offerings resonate with our target audience. You will work closely with Product stakeholders to ensure the value of Thomson Reuters’ solutions is effectively brought to the market through go-to market messaging and that Sales stakeholders are enabled with that messaging.

Requirements

• 3+ years of product marketing or related experience, preferably within a B2B, enterprise software, or technology-driven environment.
• Bachelor’s degree in Marketing, Business, Communications, Economics, or a related field required.
• Proven ability to perform in-depth competitor analysis and translate findings into strategic recommendations.
• Strong coordination skills with a track record of successfully managing complex projects and cross-functional teams.
• A creative mindset with the ability to develop innovative and effective marketing solutions.
• Experience in customer-facing projects, with a strong understanding of customer needs and behaviors.
• Expertise in customer lifecycle marketing, including strategy development and execution.
• Exceptional written and verbal communication skills, with the ability to craft compelling customer messaging and clear documentation.
• Highly effective influencing skills, with the ability to build relationships and drive consensus.
• Strong understanding of product launch methodologies and best practices.
• Demonstrated ability to articulate clear and compelling value propositions.

Nice To Haves

• Master’s degree or advanced degree (e.g., MBA, JD) is a plus.
• Experience in B2B enterprise software, technology, AI, or data-driven products strongly preferred.
• Exposure to Generative AI, legal tech, or content-driven platforms is a plus.

Responsibilities

• Develop and refine compelling value propositions and customer messaging for new and existing products, ensuring alignment with overall brand strategy.
• Lead the planning and execution of product launches, coordinating cross-functional teams including product, sales, and communications to ensure successful market entry.
• Conduct thorough competitor analysis to identify market trends, competitive landscapes, and opportunities for differentiation.
• Drive customer lifecycle marketing initiatives, developing strategies to attract, engage, and retain customers across their journey.
• Collaborate with sales and business development teams on partner marketing and partnership development initiatives, identifying opportunities to expand market reach.
• Act as a key liaison for customer facing projects, gathering insights, and translating customer needs into actionable product and marketing strategies.
• Create and maintain comprehensive product documentation/demos and marketing collateral, ensuring accuracy and consistency across all materials.
• Proactively identify and develop creative solutions to marketing challenges and opportunities, fostering innovation in our approach.
• Influence stakeholders at all levels (Product, Engineering, Tech, Sales, Sales Enablement, Demand Generation, etc.), building consensus and driving alignment on product marketing strategies and execution plans.
• Coordinate internal and external resources to ensure timely and effective delivery of marketing programs and initiatives.

Benefits

• Hybrid Work Model
• Flexibility & Work-Life Balance
• Work from anywhere for up to 8 weeks per year
• Career Development and Growth
• Grow My Way programming
• Industry Competitive Benefits
• Flexible vacation
• Two company-wide Mental Health Days off
• Access to the Headspace app
• Retirement savings
• Tuition reimbursement
• Employee incentive programs
• Resources for mental, physical, and financial wellbeing
• Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.
• Social Impact opportunities
• Two paid volunteer days off annually
• Opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Market competitive health, dental, vision, disability, and life insurance programs
• Competitive 401k plan with company match
• Competitive vacation, sick and safe paid time off
• Paid holidays
• Parental leave
• Sabbatical leave
• Optional hospital, accident and sickness insurance paid 100% by the employee
• Optional life and AD&D insurance paid 100% by the employee
• Flexible Spending and Health Savings Accounts
• Fitness reimbursement
• Access to Employee Assistance Program
• Group Legal Identity Theft Protection benefit paid 100% by employee
• Access to 529 Plan
• Commuter benefits
• Adoption & Surrogacy Assistance
• Access to Employee Stock Purchase Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level