Product Marketing Manager

Chartered Professional Accountants of Canada•Toronto, ON

9h•CA$112,181 - CA$128,200•Hybrid

About The Position

The Product Marketing Manager is responsible for driving the commercial performance and market impact of a defined product portfolio at CPA Canada. Reporting to the Product Marketing Leader, this role owns portfolio positioning, messaging, packaging, go to market strategy, and campaign development for new and existing products within their assigned portfolio. This role partners closely with Product Leaders and Subject Matter Experts to translate product strategy into compelling value propositions and market ready offers. It leads campaign strategy and development in close collaboration with Brand and Communications to ensure consistency, clarity, and commercial impact. The Product Marketing Manager is accountable for portfolio level revenue performance across acquisition, adoption, expansion, and renewal. This role connects product intent with market response and ensures commercial execution drives measurable growth. This is a senior individual contributor role with direct revenue accountability and strong cross functional influence. This flexible hybrid role is aligned to our CPA Canada Toronto office. The targeted annual salary range for this position is $112,181 to $128,200 and is commensurate with experience.

Requirements

7+ Years of strong experience in product marketing or commercial marketing roles within digital, education, subscription, or membership environments.
Fintech, Professional Association or Professional Education experience preferred.
Demonstrated experience leading go to market campaigns and executing multi channel launches, agency experience would be considered an asset.
Experience shaping positioning and messaging for complex or regulated offerings.
Strong understanding of pricing and packaging strategy in collaboration with product stakeholders.
Ability to interpret performance data and optimize campaigns accordingly.
Experience operating in AI enabled marketing or commercial environments preferred.
Experience with CRM strategy and Hubspot an asset
Strong structured thinking, commercial acumen, and cross functional influence skills.

Responsibilities

Define target segments, buyer personas, and priority markets for the assigned portfolio.
Develop and maintain clear value propositions and positioning frameworks aligned to member and customer needs.
Inform pricing and packaging strategy in partnership with the Product Leader and SME.
Identify bundling, cross sell, and expansion opportunities across tiers and related offerings.
Ensure portfolio strategy aligns with broader commercial and lifecycle objectives.
Lead go to market planning for new products, major releases, and portfolio enhancements.
Develop campaign strategy, messaging hierarchy, and activation plans for portfolio launches and priority initiatives.
Develop core campaign assets including product messaging frameworks, product pages, launch briefs, email content, sales materials, and promotional copy.
Partner closely with Brand and Communications on creative development, ensuring messaging integrity and strong execution.
Ensure launch readiness across Product, Growth, Sales, and Customer Experience teams.
Analyze campaign metrics, customer engagement trends and competitor activity to identify optimization opportunities and refine marketing tactics across channels.
Partner cross-functionally with product, sales and digital marketing teams to turn market intelligence into actionable messaging improvements that drive acquisition, engagement and retention.
Conduct win loss analysis and synthesize customer and member feedback.
Translate voice of customer insights into actionable messaging and commercial improvements.
Bring structured market insights into roadmap discussions with Product Leaders.
Track portfolio performance across acquisition, conversion, adoption, expansion, and renewal stages.
Analyze campaign and offer performance and refine messaging, packaging, and activation accordingly.
Identify commercial friction points and propose improvements in positioning, packaging, or activation.
Partner with Growth and Commercial Analytics to support experimentation and performance analysis.
Continuously refine portfolio messaging and offers based on data driven insight.