Product Marketing Manager | AI AppSec

Escape Technologies • New York, NY

8d

About The Position

Escape is hiring its first dedicated Product Marketing Manager to own how the company is discovered, understood, and adopted by the security world. Reporting directly to a founder, the PMM will define Escape’s category position and develop narrative and go-to-market strategies for US and European markets. The role translates technical product capabilities into compelling messaging for security leaders and engineers, supports launches and pipeline growth, strengthens competitive positioning, and builds the foundational product marketing function as the company scales.

Escape is a cybersecurity startup that helps small security teams scale their work through streamlined workflows for attack surface management, dynamic security testing, and AI-driven pentesting. The company has raised an $18 million Series A and has a team of 30. The role is remote-friendly, with offices in New York City, Amsterdam, and Paris.

Requirements

• At least 5 years of total experience, including at least 2 years in product marketing; ideally in cybersecurity, developer tools, or technical B2B SaaS at high-growth companies.
• Demonstrated success marketing to technical audiences and an ability to understand engineers and speak their language.
• Experience supporting product launches end-to-end, from messaging and asset creation through performance analysis.
• Strong storytelling skills and the ability to distill technical topics into compelling narratives adapted to different audiences.
• Collaborative approach and comfort working closely with engineering, product, and go-to-market teams.

Nice To Haves

• Startup experience, particularly in early-stage, fast-moving environments.
• Entrepreneurial spirit: proactive, adaptable, and eager to build from scratch.
• Familiarity with application security, developer tools, or engineering workflows.

Responsibilities

• Develop product messaging for security leaders and engineers, translating technical features into compelling, value-based stories.
• Own go-to-market strategies for new feature launches and collaborate with the Growth Marketing team to drive pipeline results.
• Lead market and competitive research to sharpen Escape’s positioning and inform product roadmap decisions.
• Drive thought leadership initiatives, including speaking engagements such as partner webinars and high-impact content.
• Build sales enablement materials, including pitch decks, battlecards, competitive comparisons, and one-pagers.
• Establish foundational product marketing processes, playbooks, and strategies that can scale with the company.

Benefits

• Stock options or stock purchase plan.
• Remote-friendly work culture, quarterly team meetups, and annual retreats.
• Modern, well-equipped offices in New York City, Amsterdam, or Paris, with coffee, snacks, and monthly social events.
• Career development support and a professional development budget, including free books.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed