Product Marketing Manager | AI AppSec
About The Position
At Escape, we empower small security teams to break through headcount limits by transforming manual security work into scalable, streamlined workflows, from attack surface management and dynamic security testing to AI-driven pentesting. Our mission is to align security and engineering and make advanced application security accessible and impactful for innovative businesses worldwide. Having just raised our $18M Series A, our team of 30 passionate "Escapers" is breaking down barriers and rapidly bringing cybersecurity innovation from R&D to production. Every member of our fast-scaling team is empowered to take on meaningful responsibilities and create real impact. As our first dedicated Product Marketing Manager (PMM), you’ll report directly to a founder and own how Escape is discovered, understood, and adopted by the security world. You will define Escape’s category position, crafting narrative and go-to-market strategies across both US and European markets.
Requirements
- 5+ years total experience, with at least 2 years in product marketing (ideally in cybersecurity, developer tools, or technical B2B SaaS at high-growth companies)
- Demonstrated success in marketing to technical audiences, you understand engineers and speak their language
- Experience supporting product launches end-to-end, from messaging and asset creation to performance analysis
- Strong storytelling capabilities, able to distill technical topics into compelling, audience-adaptive narratives
- Collaborative and cross-functional, comfortable working closely with engineering, product, and go-to-market teams
Nice To Haves
- Start-up experience, particularly in early-stage, fast-moving environments
- Entrepreneurial spirit—proactive, adaptable, and eager to build from scratch
- Familiarity with application security, developer tools, or engineering workflows
Responsibilities
- Develop impactful product messaging for Security Leaders and Engineers, translating technical features into compelling, value-based stories
- Own go-to-market strategies for new feature launches, collaborating closely with the Growth Marketing team to drive pipeline results
- Lead market and competitive research, sharpening Escape’s positioning and informing product roadmap decisions
- Drive thought leadership initiatives, including speaking engagements (e.g., partner webinars) and high-impact content
- Build the sales enablement toolkit, designing pitch decks, battlecards, competitive comparisons, and one-pagers to ensure our commercial team excels
- Establish foundational PMM processes, playbooks, and strategies to scale and evolve with the company
Benefits
- Full ownership of a strategic function in a high-growth cybersecurity startup
- Remote-friendly work culture plus quarterly team meetups and annual retreats
- Stock options or stock purchase plan
- Modern, well-equipped offices in NYC, Amsterdam, or Paris (with coffee, snacks, and monthly social events)
- Career development support and a professional development budget—including free books
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
