Product Marketing Manager

Ag Growth • Lenexa, KS

18h

About The Position

An important member of AGI’s marketing team, the Product Marketing Manager is a highly visible role, responsible for implementing AGI’s Brand and Product Marketing Strategies. They will be responsible for creating a range of marketing deliverables in a matrix team structure that supports AGI’s business objectives and sales and customer success with our valued channel partners (Growers, Retail, Dealers, Commercial Customers, etc.) This role is the Marketing Director’s partner in overall Farm-side strategy development.

Requirements

• Bachelor's degree or advanced degree (MBA) or equivalent is required.
• 5-7 years' progressive experience in Marketing, preferably in a B2B marketing environment.
• AgTech, precision Ag, or general agricultural equipment industry experience.
• Previous experience managing a team.
• Familiarity with CRMs tools, lead gen management

Responsibilities

• Manage the design and development of marketing campaigns that allow the organization to realize its business strategy and rapidly scale for future growth.
• Develop a thorough understanding of the assigned AGI products and the relevant targets and personas associated with each, using this knowledge to uncover powerful insights and reasons to buy.
• Establish and execute the appropriate advertising, communication and go-to-market plans and tactics, overseeing the creation of all marketing materials, while also seamlessly working in a collaborative matrix team structure that delivers brand design, digital marketing, tradeshows and events in the US or Canada, and when relevant international markets, onboarding and training and monitoring marketing campaign performance.
• Activate a marketing model that is highly innovative, highly digital, and non-traditional always ensuring that you use the right channels for the right job with the right message.
• Support Facility/Product/Region operations and sales success through the development of collateral, trade shows, sales materials and internal training efforts.
• Assist in effort to inform and educate organization/sales team on effective brand messages, talking points and all latest developments in company and industry.
• Provide tools and develop processes to ensure effective transfer of information.

Benefits

• Our competitive salaries, benefits packages, and employee share purchase plan help you take care of your family.
• Professional development activities keep you learning and involved, offering many opportunities to grow and advance your career.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees