Product Marketing Manager

Ascend • San Francisco, CA

6d • $90,000 - $110,000

About The Position

Ascend is transforming the $10T global insurance industry by combining AI automation with embedded fintech.
While insurance represents 7.2% of global GDP, outdated financial infrastructure like PDFs, emails, and manual reconciliation continues to slow the industry down. Ascend is the first and market-leading finance automation platform built specifically for insurance, driving the industry’s rapid digital transformation.
In just five years:
Trusted by thousands of insurance businesses nationwide
Processes billions in transactions annually, growing 200%+ YoY
Built a world-class team of 70+ across San Francisco and Columbus
Ascend automates the insurance financial lifecycle, from collections to disbursements. We streamline operations and drive real profitability.
AI is rapidly driving the cost of software down, opening the door to faster innovation and broader access. At the same time, it is shifting where value is created. The strongest companies embed directly into financial workflows, capturing value at the point where money moves.
Ascend brings AI and fintech together to automate financial operations inside the transaction itself. Customers do not just adopt software. They unlock powerful financial efficiency with a proven 5-7x return on investment.
Insurance is a $10T+ industry running on legacy systems. AI alone won’t fix it, but AI-powered automation embedded into payments and transactions will.
Ascend’s mission is to become the leading financial automation platform for insurance by 2030—powering the entire industry’s financial operations while transforming the way trillions of dollars move.

Requirements

• Hands-On Experience: This isn’t your first rodeo. You have 2+ years of experience working in a similar industry (fintech, healthtech, etc.), and you enjoy rolling up your sleeves to get projects across the finish line.
• Brand-Driven Storyteller: You care about how people feel when they talk about companies. You understand the power of messaging alongside brand awareness and brand perception.
• Creative and Analytical: You are able to use both the left and right sides of your brain. You have an eye for design but can also dive into data.
• Customer-Focused: You care deeply about your customers and their problems and want to deeply understand, relate to, and connect with our customer base. Insurance is a Main Street American business where relationships matter.
• Outcome-Oriented: You have proven success acting as a function owner, including a track record of consistently delivering measurable results.

Responsibilities

• In the first 30 days, you will become an expert in how to position Ascend against our competitors across our different customer segments.
• Ascend helps insurance agencies and can communicate this to the industry.
• Develop a deep understanding of how Ascend delivers and adds value to our customers and the insurance industry across different customer segments
• Conduct research to understand the competitive landscape and run interviews to understand our ICP
• Dive deep into sales calls to understand why we’ve won or lost deals and create battle cards for the sales team against common objections
• In your first 60 days, you are the glue that connects Product, Marketing, and Sales to translate the product roadmap into tactical sales and marketing strategies.
• Update sales pitches across customer segments to align with our updated positioning and insights
• Own the design and messaging across sales decks, website pages, and case studies to reinforce our market positioning and messaging
• Work hand-in-hand with Product to translate new features into value propositions and integrate these value props into the sales motion for target segments
• In your first 90 days, you are measuring results and have created processes to evolve and strengthen our market positioning and sales process.
• Be able to report back on the learnings, successes, and areas for improvement in our messaging across Product, Sales, and Customer Success
• Consistently refine and work closely with Sales, Marketing, and Customer Success to ensure consistent, impactful messaging across all customer touchpoints
• Release thought leadership content and work hand-in-hand with Marketing on lead generation efforts like webinars, events, etc.
• Identify other marketing opportunities to grow incremental revenue and product stickiness across our existing customer base through product education and adoption

Benefits

• Competitive base salary and meaningful equity
• 100% health premiums covered for you and your dependents
• 401k with employer matching options
• A fast growing team with an emphasis on promoting from within 80% of all hires in the last 12 months have already been promoted!
• Unlimited PTO
• Monthly company-paid commuter benefit options
• Parental and family leave
• Lunch provided when in office
• Dog-friendly office!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 11-50 employees