Product Marketing Manager (Brightflag)
About The Position
As Product Marketing Manager, you will play a central role in connecting Brightflag’s product capabilities with customer needs and market opportunities. You’ll work cross-functionally with Product, Sales, Customer Success, and Marketing to execute programs to support awareness and adoption of enhancements across Brightflag’s core e-billing platform. Additionally, you will support product launches and go-to-market plans that drive cross-sell and up-sell opportunities. This role is ideal for someone who is execution-oriented, with strong project management skills and a passion for telling compelling product stories.
Requirements
- 5+ years of experience as a Product Marketing Manager at a B2B SaaS company
- Demonstrated experience leading go-to-market initiatives and new product launches
- Experience with email marketing platforms, CRM systems, and marketing automation tools
- Proven experience translating product features into clear customer value propositions and messaging
- Experience conducting competitive analysis and market research to inform product positioning
- Strong experience developing and executing customer marketing and email campaigns that drive upsell, cross-sell, expansion opportunities, and pipeline generation.
- Experience creating high-quality sales enablement materials such as one-pagers, presentations, and competitive battlecards
- Demonstrated ability to collaborate cross-functionally with Product, Marketing, Sales, and Customer Success to develop compelling customer case studies and marketing assets.
- Excellent written and verbal communication skills with strong attention to detail
- Strong project management skills with the ability to manage multiple initiatives, coordinate stakeholders, and deliver results in a fast-paced, cross-functional environment.
Nice To Haves
- Experience in legal tech, fintech, or other complex B2B categories
- Familiarity with enterprise sales cycles and multi-stakeholder buyers
- Experience with SaaS metrics (ARR, CAC, LTV, churn)
- Experience using AI tools to enhance productivity, research, content creation, or campaign execution
Responsibilities
- Develop clear, differentiated product positioning and messaging, translating complex capabilities into compelling, customer-centric value propositions for key audiences
- Own and evolve the product narrative across Brightflag.com and key channels, optimizing high-impact pages (platform, customer stories) for engagement and conversion
- Lead end-to-end product launches, building and scaling structured frameworks for major releases, new features, and ongoing updates
- Conduct customer, market, and competitive research to inform go-to-market strategy and influence the product roadmap
- Develop and execute integrated product marketing programs that drive awareness, engagement, and product adoption across the customer lifecycle
- Partner cross-functionally with Marketing, Sales, Product, and Customer Success to deliver cohesive campaigns across web, email, events, and sales channels
- Drive expansion revenue (NRR) through targeted upsell and cross-sell initiatives, including lifecycle messaging, campaigns, and enablement
- Create high-impact customer-facing assets, including ROI narratives, case studies, and sales enablement materials
- Leverage product usage data and customer insights to identify growth opportunities and inform strategy
Benefits
- Base salary of $150,000 to $170,000 plus annual bonus
- 15 days PTO
- 401(k) plan with company match.
- Comprehensive health insurance, life insurance and long term illness/income protection.
- Medical, Dental, & Vision Plans
- FSA/HSA
- Commuter Benefits
- Tuition Assistance Plan
- Vacation and Sick Time
- Paid Parental Leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
