Product Marketing Manager - SMB

Fourth•Austin, TX

2d•Remote

About The Position

Fourth is the world’s largest and fastest-growing global leader of end-to-end restaurant and hospitality management technology solutions. We pride ourselves on delivering a world-class SaaS experience for our clients by building long-term partnerships starting from the first phone call. We know our recipe for success at Fourth is our amazing team... and that starts with hiring the right people! Interested in joining our smart, fun, and talented team? HotSchedules is our flagship product in the US SMB segment — independent operators and small chains. We’re hiring a product marketer to own it. This is a foundational seat. You’ll build the positioning, the competitive plays, and the sales-facing content that a high-velocity motion runs on — and you’ll see the results in win rate within a quarter, not a year.

Requirements

3 to 6 years in product marketing, ideally in SMB or high-velocity B2B SaaS.
Experience building plays that changed win rates.
Ability to write well and quickly, making complicated things simple for someone with four minutes between shifts.
Comfortable being close to sales, spending real time on calls and in rep conversations, and taking feedback from people carrying a number.
Curiosity about how restaurants actually run is required.
Know the buyer narrative and the product cold.

Nice To Haves

Restaurant, hospitality, or multi-location retail experience is a strong plus.

Responsibilities

Understand the operator deeply enough that our messaging sounds like it came from someone who’s worked and lived in the shoes of an operator on a hectic Friday night.
Create short demo videos in the one-to-two-minute range, objection handling reps can absorb between calls, and competitive one-pagers that answer the question in the first line.
Ensure that reps actually use the content built, by listening to rep calls.
Be the source of the message for the digital marketing team, including the value proposition, competitive angles, and proof points.
Build distinct competitive plays for each challenger, not one battlecard with two columns, and prove they work by moving win rate.