Product Marketing Manager - SMB

Fourth•Austin, TX

3d•Remote

About The Position

Fourth is the world’s largest and fastest-growing global leader of end-to-end restaurant and hospitality management technology solutions. We pride ourselves on delivering a world-class SaaS experience for our clients by building long-term partnerships starting from the first phone call. We know our recipe for success at Fourth is our amazing team... and that starts with hiring the right people! Interested in joining our smart, fun, and talented team? Position Overview HotSchedules is our flagship product in the US SMB segment — independent operators and small chains. We’re hiring a product marketer to own it. This is a foundational seat. You’ll build the positioning, the competitive plays, and the sales-facing content that a high-velocity motion runs on — and you’ll see the results in win rate within a quarter, not a year.

Requirements

3 to 6 years in product marketing, ideally in SMB or high-velocity B2B SaaS.
Experience building plays that changed win rates.
Ability to write well and quickly, simplifying complex information.
Comfortable being close to sales, spending time on calls and in rep conversations, and taking feedback from sales representatives.
Curiosity about how restaurants actually run.
Ability to understand the buyer narrative and the product thoroughly.

Nice To Haves

Restaurant, hospitality, or multi-location retail experience is a strong plus.

Responsibilities

Understand the operator deeply enough that our messaging sounds like it came from someone who’s worked and lived in the shoes of an operator on a hectic Friday night.
Create short demo videos (one-to-two minutes), objection handling content, and competitive one-pagers for a fast SMB sales cycle (median under 30 days).
Ensure sales reps actually use the content built, by listening to rep calls and participating in conversations.
Provide the value proposition, competitive angles, and proof points for the digital marketing team's go-to-market messages for paid, search, and web campaigns.
Build distinct competitive plays for different challenger approaches, not just a single battlecard, and prove their effectiveness by moving win rate.