Product Marketing Manager, Publisher Ads Marketing, Buying Solutions

Google•New York, NY

2d•$142,000 - $205,000

About The Position

The Publisher Ads Marketing team is dedicated to helping media-owners, publishers, and buyers create sustainable businesses with advertising. We do this by helping our partners get the most out of Google’s ad platforms by educating them about advanced features to buy and sell ads, deliver unique insights to help them make better business decisions, and help them navigate the changing advertising ecosystem. In today’s rapidly changing advertising ecosystem, reaching people effectively has become incredibly complex, time consuming and inefficient for buyers. As a Product Marketing Manager (PMM) for Google Ad Manager’s buying solutions, you'll advocate the future of the programmatic advertising ecosystem by empowering partners to maximize the ROI of their campaigns while supporting a growing, sustainable, ad-supported open internet. In this role, you will showcase how our advanced buying solutions strengthen advertisers’ connections to the top publishers, arm them with AI-powered intelligence and insights, and empower buyers with the visibility, control, and perspective they need to achieve the best results for their campaigns. You’ll be responsible for developing and executing product-marketing initiatives, crafting core messaging, market positioning, and thought leadership for Google Ad Manager’s buying solutions, serving the world's largest Demand Side Platforms (DSPs), agencies, and media buying organizations. Your specific focus will be to support our product and sales teams to cultivate and expand relationships with media agencies and key ad buying platforms (online marketplaces where ad inventory is bought and sold programmatically), driving adoption of Google Ad Manager's latest features (Authorized Buyers, Open Bidding, Direct Agreements) and maximizing their success within the programmatic advertising ecosystem. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Requirements

Bachelor's degree or equivalent practical experience.
6 years of experience in product marketing, digital advertising or marketing communications.
2 years of experience in B2B marketing.
Experience managing cross-functional or cross-team projects.
Experience in product positioning, narrative development, and assets/collateral creation.

Nice To Haves

Experience working with product teams and representing needs of the user through insights.
Experience creating engaging collateral that clearly articulates complex product features and exceptional written communication skills.
Strong understanding of media buying in the advertising ecosystem and how agencies use programmatic buying tools.
Strong understanding of the programmatic advertising landscape, including real-time bidding, header bidding, auction mechanics, and data connectivity.
Proven ability to collaborate effectively with global teams and drive impactful initiatives through regional partnerships.
Strong organizational skills, ability to self manage, hit deadlines, prioritize effectively.

Responsibilities

Be responsible for marketing Google Ad Manager's buying solutions and its value-proposition to our key buyer and bidder customers, a crucial segment for the growth and success of our publisher-business.
Design and execute marketing campaigns to drive deeper integration and utilization of Google Ad Manager’s features among media agencies, DSPs, and exchanges, working closely with product and partner-management teams to develop product strategy, positioning, and messaging that resonates with these partners.
Develop aimed messaging and marketing programs, including content like blog-posts, case-studies, presentations, and creative assets (e.g., videos, infographics) tailored to the specific needs of media agencies, DSPs, and exchanges and their business-models.
Help inform the development of new product features based on partner feedback and market insights.
Develop industry-leading narratives and thought-leadership content-focused on programmatic advertising and the evolving exchange-landscape.