Product Marketing Manager, Prosumer

Runway

1d•$160,000 - $230,000•Remote

About The Position

We are building AI to simulate the world through merging art and science. World models offer the most clear path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached. Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you. We're hiring a product marketing manager to own how we go to market with prosumers — the creators, marketers, small business owners, and other professionals who use Runway every day to make their best work.

Requirements

5+ years in product marketing, with at least 2 years in PLG product marketing.
Track record of launches that broke through culturally — moments that moved signups, adoption, engagement, or community sentiment in measurable ways.
Cross-functional operator who can drive alignment on complex problems and decisions.
Sharp product and data instincts.
Strong writing skills; holds the bar on copy across assets.
Ability to use AI tools to scale your work — you can set up agents to track competitive intel, use Cursor or Claude Code to prototype landing pages from our codebase, and generally don't wait on engineering or creative for things you can build yourself

Nice To Haves

Experience building out a multi-audience strategy
Marketed across both PLG/self-serve and sales-led motions
Background in creative tooling or AI products

Responsibilities

Define and own the positioning and messaging and ICP segmentation for prosumer audiences and contribute to how it connects to Runway’s overarching position in the market.
Lead our push into the marketer audience, developing the positioning that breaks through to them and building the GTM motion to scale it.
Run a high volume of launches end-to-end, working closely with the product, marketing, and creative teams.
Develop deep audience and competitive insight through product data, social, and community signal, and use it to set segment strategy and sharpen positioning over time.
Be the voice of the audience inside product — partner closely with PMs and engineering to shape roadmap priorities and make sure what we build reflects what the audience needs.