Product Marketing Manager, Partnerships & API Solutions

Convera•Denver, CO

22h

About The Position

Convera is seeking an experienced Product Marketing professional with an entrepreneurial mindset and a passion for distilling complex capabilities—such as APIs, integrations and platform services—into compelling, outcome-driven narratives. This role is focused on developing our partnerships channel, including integrated partners who embed or resell Convera capabilities, as well as shaping messaging that bridges indirect (partner-led) and direct (B2B, API-consuming) motions. Reporting to the Head of Product Marketing, this role serves as the subject matter expert and customer champion for technically integrated solutions, working closely with Product Management, Partnerships, and Commercial teams.

Requirements

7+ years of B2B product marketing experience with direct responsibility for positioning, messaging, solution packaging and customer journey definition.
Mastery of traditional product marketing techniques and best practices.
Proven ability to lead complex, high-impact projects and influence cross-functional teams across product, engineering, partherships and commercial functions.
Proven ability to support multiple go-to-market motions, especially indirect/partner-led and direct B2B
Strong strategic thinking and analytical skills, with a track record of guiding the development of new go-to-market strategies and frameworks.
Creative problem solver with a growth mindset; actively and intuitively seeks ways to simplify process and improve performance.
Demonstrated sound business judgement and the ability to think strategically about a quickly growing business alongside the interest and ability to dive into tactical details.
Strong analytical and quantitative skills; ability to use research, hard data and metrics to challenge assumptions, generate credible forecasts, and solve problems.
Comfortable with ambiguity, able to set strategic direction and execute effectively in a global matrixed organization.
Exceptional written and verbal communication skills, capable of owning and writing complex documents and presenting / influencing Director+ stakeholders.
Recognized as a thought leader and subject matter expert in technical product marketing.
Bachelor’s degree or equivalent professional experience.

Nice To Haves

Experience in payments, fintech, financial services, or regulated environments
Familiarity with developer ecosystems, API documentation, onboarding flows, or sandbox environments
Experience supporting platform partnerships (ISVs, SaaS, marketplaces).
Technical background or hands-on experience working with APIs or integrations
Experience launching products that involve compliance, risk, or cross-border complexity

Responsibilities

Lead the development and articulation of differentiated value propositions, messaging, and positioning for API-driven products, integrations, and platform capabilities—tailored across partner-led and direct customer use cases.
Translate complex technical concepts (APIs, workflows, integration patterns, compliance, scalability, latency, reliability) into clear customer and partner value, benefits, and outcomes.
Serve as the go-to-market expert for Convera’s partnerships channel, including partner personas (including developers), partner journeys, and integrated solution narratives.
Define and evolve partner and developer-facing personas (e.g., platform partners, ISVs, pension/payroll providers, B2B corporates consuming APIs)
Collaborate with Product Management to deeply understand the product roadmap, technical architecture, and release plans, proactively shaping launch strategy, messaging and enablement.
Conduct competitive and market analysis at both the solution and capability level (e.g., API breadth, developer experience, integration speed, extensibility, compliance).
Build sales enablement tools such as battlecards, pitch decks, technical overviews, narrative frameworks, etc., that support both commercial and technical conversations.
Act as a customer and partner advocate, leveraging feedback to improve positioning, packaging, and roadmap influence.
Serve as the subject matter expert and advisor, proactively identifying and soling for gaps in both partner and direct go-to-market motions.