Product Marketing Manager, Knowledge Work - Core Products

Anthropic•San Francisco, CA

10h•Hybrid

About The Position

Anthropic's mission is to create reliable, interpretable, and steerable AI systems that are safe and beneficial for users and society. This role focuses on closing the gap between the potential of AI collaborators and the current adoption by knowledge workers. The Senior Product Marketing Manager will own the foundational positioning and storytelling for Claude's core knowledge-work products (Chat, Cowork, and the non-coding suite). This involves creating compelling narratives and enablement materials for website content, pitch decks, battlecards, and persona narratives to drive adoption and confident purchasing decisions. The role is an individual contributor focused on deep, durable craft work, using AI-native workflows to keep foundational PMM materials self-updating and trusted. It's ideal for someone with experience owning the full product marketing stack for large, evolving products, who can build systems for PMM workflows and wants their writing to be instrumental in demonstrating the value of AI collaborators to millions.

Requirements

Proven experience owning positioning and messaging for an established software product used broadly across personas and use cases
Strong writing and storytelling skills, with the ability to adapt tone and complexity across formats — pitch decks, web copy, battlecards, persona docs
Experience building ICP and persona frameworks and translating research into messaging that scales across websites, collateral, campaigns, and content
Experience building sales enablement assets and working directly with sales teams on objection handling and win/loss dynamics
Comfortable operating autonomously as an IC, writing and shipping assets directly rather than through a team
Demonstrate systems thinking, and the ability to move fast and with conviction in an always-evolving environment
Well-versed in using AI — namely Claude — to inform and automate product marketing workflows, and have built foundational systems that inform, update, and share PMM foundations with the stakeholders who depend on them
Experience marketing AI or productivity software to a broad, cross-functional buyer base

Nice To Haves

Experience with analyst relations processes and reports (e.g., Gartner, Forrester)
Familiarity with plans and pricing presentation and packaging communication
Experience as a Senior PMM or PMM Lead at a productivity, collaboration, or knowledge-work software company with ownership of core-product positioning

Responsibilities

Define the story that gets millions of people to change how they work. Own and evolve the positioning and messaging house for Chat, Cowork, and Claude's core knowledge-work products, so every deck, campaign, and piece of content makes the same compelling case for what's possible.
Give sellers the conviction to close. Build and maintain the sales enablement assets — pitch decks, battlecards, objection handling — that turn a good product into deals won, arming GTM to sell with confidence rather than guesswork.
Equip buyers to make the call with confidence. Own the proof points, comparisons, and narratives that help economic buyers and champions justify the purchase and adoption decision internally, not just the end users who'll use the product day to day.
Make sure the message lands with the right person, in their language. Develop ICP and persona frameworks that translate a broad, varied base of knowledge workers and buyers into insights sharp enough to drive messaging and campaigns that actually resonate.
Make our inspiring story come to life. Own the website and product page messaging that's often someone's very first encounter with what Claude can do for their work — the moment that decides whether they lean in or bounce.
Turn scattered wins into a playbook others can run. Build libraries of top use cases by product and by function or persona, so the best examples of AI-augmented work aren't one-off stories, they're patterns anyone can copy.
Keep every team telling the same story, well. Partner closely with GTM, Marketing, and Partners so they're never working from stale or inconsistent materials.
"Claudify" our own foundations. Build AI-native systems, using Claude and beyond-chat workflows like Skills and automations, that keep positioning, messaging, personas, and enablement current and instantly trustworthy — proof, in how you work, of the same transformation you're asking millions of others to make.
Contribute to how we present plans, pricing, and analyst relations materials for the core knowledge-work portfolio as they intersect with your positioning and messaging work