Product Marketing Manager, International Markets & Family Offices

Addepar

1d•$106,000 - $166,000

About The Position

Addepar is seeking a Product Marketing Manager to join its Product Marketing team. This role will focus on product marketing for the single-family office (SFO) segment and contribute to Addepar's go-to-market strategy for clients and prospects in EMEA, LATAM, and APAC. The individual will develop a deep understanding of SFO needs, market dynamics, and buying journeys, while also gaining expertise in regional nuances, product availability, and audience needs specific to each geography. The role involves close collaboration with regional Sales, Relationship Management, Demand Generation, Product, and other go-to-market partners to translate buyer insights into differentiated positioning, acquisition campaigns, sales enablement, client engagement programs, and launch strategies. Addepar is looking for a curious, collaborative, and hands-on product marketer who can connect a global platform narrative to the specific needs of diverse client audiences and markets. The ideal candidate is resourceful, adaptable, and motivated by the opportunity to expand Addepar's presence with sophisticated investment firms globally.

Requirements

3–6 years of product marketing or related go-to-market experience.
Experience with B2B SaaS, financial services, fintech, wealth management or investment management preferred.
Full-stack product marketer with experience developing market and audience insights, value propositions, messaging, go-to-market strategies, enablement and content.
Excellent storyteller, writer and communicator who can translate sophisticated and technical capabilities into clear customer value for different audiences.
A globally minded and curious marketer who is eager to build expertise across markets and can recognize when a global narrative should be adapted to reflect meaningful regional differences.
Experience partnering with Sales, Demand Generation, Relationship Management, Product or other GTM teams to develop and execute coordinated programs.
Demonstrated ability to move thoughtfully between strategy and hands-on execution across multiple projects in a fast-paced, continuously evolving and collaborative environment.
Strong relationship-building and influencing skills, with the ability to collaborate effectively across regions, functions and time zones.
Ability to work independently, prioritize efficiently, navigate ambiguity, anticipate roadblocks and escalate when needed.
Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship (for example, employment-based visas such as H-1B, F-1/OPT, or similar), and must be authorized to begin work in the U.S. on their first day of employment.

Responsibilities

Develop and execute a product marketing strategy for the single-family office segment and for clients and prospects across EMEA, LATAM and APAC, aligned with company and platform goals.
Become the expert on the SFO market by continuously deepening your understanding of target buyers, prospects and clients; their operating models; buyer personas and committees; and the full journey from awareness and evaluation through adoption and expansion.
Develop market expertise across EMEA, LATAM and APAC, identifying the regional trends, client and prospect needs, competitive dynamics and cultural nuances that should inform our go-to-market approach.
Build strong working relationships with regional Sales, Relationship Management and Demand Generation teams to identify priorities and turn local market insight into coordinated go-to-market programs.
Define segment and regional positioning and craft compelling messaging that connects Addepar’s global value proposition to the distinct needs of prospective buyers and existing clients.
Partner on broader product launches to tailor positioning and activation plans to regional audiences and product availability across EMEA, LATAM and APAC, supporting both prospect education and client adoption.
Develop and execute SFO and region-specific campaigns in partnership with Demand Generation and regional GTM teams, building programs that generate awareness and demand among prospects while supporting engagement, adoption and expansion among clients.
Create scalable core materials and thoughtfully adapt them for regional use, including prospect-facing campaign content, sales enablement, client education, thought leadership and co-branded resources.
Research and monitor SFO and regional markets, industry developments and the competitive landscape; measure program effectiveness and use feedback from GTM teams and clients to continually strengthen our approach.