Product Marketing Manager II, GTM Operations

AvidXchange, Inc.•Charlotte, NC

1d•Hybrid

About The Position

As a Product Marketing Manager II, GTM Operations at AvidXchange, you will own the planning and execution behind the horizontal go-to-market, serving as the operational backbone that keeps launches on track, enablement current, research sharp, and reporting visible across the GTM organization. You will build and run the systems, programs, and frameworks that allow GTM Strategists to focus on strategy, while personally ensuring partner launches are executed with precision, enablement assets reflect what the field needs, and market intelligence informs every decision. This is a high impact, high visibility role for someone who thrives in ambiguity, takes ownership without being asked, and is motivated by building scalable programs that drive measurable partner and buyer growth. For the right person, it is an opportunity to develop deep GTM expertise at the center of one of the company's highest priority growth areas.

Requirements

Bachelor’s degree in business, marketing, or related field.
3+ years in product marketing or partner and channel marketing, preferably within Fintech, SaaS, or a high-growth technology environment.
Comfortable conducting TAM, SAM, and SOM research, synthesizing competitive intelligence, and translating data and market insights into clear and actionable recommendations.
Strong storyteller and communicator who can simplify complex topics, tailor messaging to diverse B2B audiences, and produce clear and concise written deliverables including enablement content and research summaries.
Self-starter with proven ability to plan, lead, and deliver multifaceted projects independently.
Highly organized self-starter with a proven ability to build, manage, and scale programs and processes across multiple concurrent workstreams without losing attention to detail or delivery quality.
Team-oriented professional with a passion for partnering across functions and helping others succeed.

Nice To Haves

Experience with AP automation or financial software is a plus.

Responsibilities

Develop and maintain standardized launch playbooks and intake workflows that scale as the partner ecosystem grows
Develop and execute go-to-market for partner and buyer GTM Strategists, ensuring launches move from planning to market with speed and consistency.
Conduct TAM, SAM, and SOM research for partner and buyer solutions to inform GTM strategy and ICP development, while supporting competitive intelligence gathering across the partner and buyer landscape and synthesizing findings into actionable summaries for GTM Strategists and leadership.
Serve as the primary execution resource for the Buyer and Partner GTM Strategists, translating strategic priorities into organized and delivered work while maintaining cross-functional alignment on messaging, positioning, and goals across Sales, Enablement, Onboarding, Operations, and Partner teams through active participation in planning sessions and field meetings.
Provide sales teams with the current, accessible, and field-tested tools, training, and materials they need to sell effectively, continuously refreshed with real feedback from weekly meetings, field calls, and partner onboarding sessions.
Own reporting and data analysis across partner and buyer GTM workstreams, building and maintaining dashboards that track KPIs including content adoption, launch performance, win rates, and enablement usage, and surfacing trends and insights that inform PMM recommendations and strategic adjustments for GTM Strategists and leadership.

Benefits

18 days PTO
11 Holidays (8 company recognized & 3 floating holidays)
16 hours per year of paid Volunteer Time Off (VTO)
Competitive Healthcare
High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
Dental Base Plan Coverage
100% AvidXchange paid Life Insurance
100% AvidXchange paid Long-Term Disability
100% AvidXchange paid Short-Term Disability
Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents
401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%
Parental Leave: 8 weeks 100% paid by AvidXchange
Eldercare Leave: 8 weeks at 100% pay to care for a qualifying family member
Discounts on Pet, Home, and Auto insurance
Onsite gym fitness center, yoga studio, and basketball court
Gym reimbursements for remote teammates up to $28/month
Tuition Reimbursement up to the federal maximum of $5,250