Product Marketing Manager, GTM & Launch

Owner.com

6d•$155,000 - $165,000•Remote

About The Position

Owner is looking for a Product Marketing Manager, GTM & Launch to build and run their launch system. This role is crucial for ensuring that product releases are effectively communicated to customers and that customer-facing teams are equipped to support them. The ideal candidate will have a strong understanding of product marketing, go-to-market strategies, and the ability to leverage AI to enhance GTM programs. This position is fully remote and requires a candidate who can manage complex launch processes, drive adoption metrics, and ensure that launches align with the company's overall platform story. The role involves close collaboration with Product, Enablement, Sales, CS, and Support teams, as well as Customer Marketing, Growth Marketing, Brand, and Events.

Requirements

3-6 years of proven tech marketing experience in product marketing, GTM, or a closely related role.
Experience as a key part of a launch system that drove real impact, balancing product velocity, customer awareness, adoption, and customer time.
Obsessed with AI upside and currently uses AI to move faster without sacrificing accuracy.
Strong and novel POV on GTM as AI compresses engineering time and product roadmaps accelerate.
Strong POV on enabling customer-facing teams without relying on 'one more training session'.
Highly organized and uses workflows to manage multiple aspects of the role.
Experience partnering closely with Enablement OR personally owning enablement work for customer-facing teams.
Ability to make Sales, CS, and Support confident on what has shipped.
World-class communicator with precise and compelling presentation and writing skills.
Comfortable switching communication styles for customer-facing and internal audiences.

Responsibilities

Build and run the launch system, defining logic for which releases reach customers and how they are presented.
Own launch success and adoption metrics for releases requiring customer action (setup, configuration, proactive use).
Establish a reliable cadence for customer updates, including newsletters and feature release sessions.
Execute end-to-end launches across all marketing channels, in-product surfaces, case studies, Guru, and Support content.
Connect launches to Owner's platform story, ensuring they are not perceived as isolated feature releases.
Partner with Enablement to build rolling adoption programs for Sales, CS, and Support.
Collaborate with Product from the PRD stage to ensure GTM and messaging are considered early in the development process.
Equip customer-facing teams to speak with confidence about new features without relying solely on additional training sessions.