Product Marketing Manager - Fractional

Rockstar

About The Position

Rockstar is recruiting for a digital marketing company that transforms an expensive agency service into a faster, cheaper, and better solution. They focus on driving sales and leads without paid ads through SEO, AEO, GEO, content marketing, thought leadership, and authority. The mission of the client is to drive sales & leads without paid ads. That work includes SEO, AEO, GEO, content marketing, thought leadership, and authority. They took a $10k/mth agency service and transformed it into something faster, cheaper AND better. This role owns the answer to "why does a [company industry] choose the client over an agency, an in-house hire, ChatGPT, or doing nothing", and turns that into positioning, proof, and a playbook that compounds vertical by vertical. Your mission is to start with an assigned vertical (dentists, med spas, lawyers, etc) and win that space. Document the playbook. Run vertical two against it in half the calendar time, vertical three in half the time again.

Requirements

Understanding the customer
Aligning the client smartly to their audience
Communicating the benefits of what they do
Understanding of SEO, AEO, GEO, content marketing, thought leadership, and authority
Ability to translate technology and ICP know-how into effective strategies
Experience in creating case studies with quantified outcomes
Experience in improving competitive win rates
Experience in developing messaging systems
Experience in testing messaging against live deals and documenting learnings
Experience in driving content engines
Experience in creating sales enablement materials (pitch deck, one-pagers, ROI calculator, demo script, objection handling, battle cards)
Experience in leading pricing and packaging with data

Nice To Haves

Experience with dentists, med spas, lawyers, or similar verticals

Responsibilities

Own the answer to "why does a [company industry] choose the client over an agency, an in-house hire, ChatGPT, or doing nothing", and turn that into positioning, proof, and a playbook that compounds vertical by vertical.
Start with an assigned vertical (dentists, med spas, lawyers, etc) and win that space.
Document the playbook and run subsequent verticals against it.
Increase revenue by understanding the customer, aligning the client smartly to their audience, and communicating the benefits of what they do.
Establish a clear, defensible position for the client across done-for-you services & agency partnerships — name ICPs, lock value props, and make tiers legible to a stranger.
Improve website conversion lift — measurable improvement in visitor-to-lead metrics, to scale organic lead flow.
Support sales by translating technology and ICP know-how into effective strategies for SDRs and BDRs.
Create named case studies with quantified outcomes for the sales team.
Improve competitive win rate against the top 5 alternatives.
Ensure every release lands with a launch, generating pipeline attributable to the launch.
Develop a messaging system that compounds — organize proof, quotes, and assets so Kristy and Nitasha can ship faster each quarter.
Improve pipeline conversion speed and effectiveness through messaging tested against live deals, with documented learnings.
Drive the vertical content engine that dogfoods the product, ranking the client's own vertical blogs and terms using their platform.
Arm sales with the full enablement stack: pitch deck, one-pagers, ROI calculator, demo script, objection handling, battle cards, and refresh them regularly.
Lead pricing and packaging with data.