Product Marketing Manager, Flexiti

Questrade Financial Group•Toronto, ON

29d•$109,000 - $125,000•Hybrid

About The Position

The Product Marketing Manager, Flexiti is a pivotal role responsible for developing comprehensive communication strategies that build customer engagement and loyalty with Flexiti Cardholders. This role requires a strategic thinker with a deep understanding of customer behavior, communication channels, and data-driven decision-making to support business objectives. Reporting to the Senior Manager, Engagement Strategy, you will play a key role in translating Flexiti product roadmaps and revenue goals into go-to-market engagement strategies. In this highly cross-functional and strategic role, you will need to build relationships with a variety of stakeholders (e.g. Product, Account Management, and Analytics). You will work collaboratively with these partners to design best-in-class engagement strategies that drive customer value and loyalty across all stages of the customer journey, from early engagement to long-term retention. Your work will be crucial in educating, engaging, and empowering customers to understand our products and fostering new customer demand. Our team’s success will be measured by: Positive P&L by product and business line performance Increased revenue Increase in defined customer engagement metrics and acquisition targets Customer feedback and survey data

Requirements

Have at least 6 years of relevant product marketing, engagement or lifecycle marketing experience with a proven track record in developing scalable campaigns that drive customer engagement, loyalty, and exceed business results with a strong understanding of various marketing channels.
Have proven, hands-on experience building, deploying, and optimizing digital marketing assets (e.g., product landing pages using a CMS/website builder) and marketing automation workflows (e.g., email sequences)
Have ambition and humility. You don't accept the status quo simply because "it's what we've always done." You push for better, newer, and more innovative ways to do things.
Have the ability to identify actionable insights. You understand the importance of and have experience making data-driven decisions.
Have exceptional written communication skills with a portfolio demonstrating the ability to write clear, benefit-driven marketing copy for web, email, and other channels
Have the ability to collaborate and listen. You value relationship building, are confident in asking others how to help clear roadblocks, and a genuine want to understand the opinions of others in order to incorporate it into strategies.
Demonstrate the ability to be action-oriented and manage multiple complex projects simultaneously in a dynamic, deadline-driven environment
Have exceptional stakeholder management with the ability to influence cross-functional stakeholders and peers
Have excellent organization skills and strong attention to detail.
Have a keen interest in or experience in the financial services and/or banking industry.

Nice To Haves

Have proficiency with Braze, Google Analytics, Amplitude, and social platforms (strong asset).

Responsibilities

Act as the operational engine for Go-to-Market launches, closely supporting the Senior Manager, Engagement Strategy. Translate strategic insights, competitive intelligence, and high-level GTM plans into actionable execution blueprints covering tactical segmentation, optimal marketing channel selection, and operational campaign setup.
Leading the annual and quarterly planning for campaigns and customer communications, aligning with overall business objectives.
Developing and executing lifecycle engagement campaigns to increase customer loyalty, advocacy, and lifetime value across our multi-channel marketing hub, including email, digital platforms, customer journeys, and triggers.
Defining goals, target audiences, messaging and testing frameworks, and key performance indicators (KPIs) for various customer segments and channels to drive personalization with 1:1 communications based on customer behavior.
Spearheading product growth initiatives, ensuring strong customer understanding and adoption.
Developing the briefs and overseeing delivery of high-quality, engaging content consistent with our brand voice across multiple channels.
Collaborating cross-functionally with Analytics, Sales, Support, Product & Marketing teams to develop meaningful behaviour-based triggers that improve the customer experience with timely in-moment communications which deliver positive results.
Leveraging data and analytics to measure the impact of communication efforts and make data-driven decisions to improve results and marketing effectiveness.
Fostering effective communication with stakeholders, providing regular updates on campaign performance, and seeking feedback to continuously refine strategies.
Contributing to a collaborative and creative work environment that encourages innovation and continuous improvement through testing.