Product Marketing Manager, Engagement & Enablement

Oneleet•Beaverton, OR

2d•Remote

About The Position

This is a founding role within product marketing at Oneleet, a rapidly growing security and compliance platform. The Product Marketing Manager will be the sole owner of content and collateral designed to move buyers from curious to convinced. This includes white papers, competitive comparison tables, custom sales decks, and ROI frameworks. The role sits at the intersection of product, sales, and marketing, translating technical capabilities into compelling narratives for CTOs, CISOs, heads of engineering, and compliance leads. The ideal candidate believes great product marketing is a blend of research and craft, understanding buyer psychology and the strategic importance of sales collateral.

Requirements

3-6+ years of experience in product marketing, content marketing, or solutions marketing at a B2B SaaS company.
Strong portfolio of sales enablement and long-form content.
Exceptional writing ability.
Deep experience building sales collateral that practitioners actually use: battlecards, comparison tables, custom decks, and objection-handling frameworks.
Strong research instincts.
Ability to work directly with Sales and CS teams, take direction from deal context, and turn around custom materials on tight timelines.
Comfortable owning projects end-to-end with minimal oversight.
Solid understanding of B2B SaaS buying cycles, particularly in technical or compliance-driven categories.
Experience marketing to mid-market buyers (100-2,000 employees).
Ability to develop and maintain a coherent competitive positioning strategy.
Familiarity with persona development, messaging frameworks, and the mechanics of category creation.

Nice To Haves

Experience in cybersecurity, compliance, GRC, or adjacent technical categories.
Experience building a product marketing function from the ground up at an early-stage startup.
Familiarity with tools like Figma for light layout and design work on collateral.
Experience with HubSpot for content distribution, nurture sequencing, and campaign tracking.
Background in sales engineering or solutions consulting.
Ability to build and deliver presentations in person to senior stakeholders at prospect and customer accounts.

Responsibilities

Build and maintain the full library of sales collateral: one-pagers, battlecards, competitive comparison tables, objection-handling guides, and ROI/TCO frameworks.
Create custom presentations and tailored pitch materials for mid-market prospects and strategic accounts, working directly with Account Executives.
Develop mid-funnel content that accelerates deals: case studies, proof-of-concept summaries, security posture assessments, and compliance outcome narratives.
Partner with Sales to identify recurring objections and gaps in the current collateral library and close those gaps.
Own the white paper and research content program, including ideation, outlining, interviews, drafting, design briefing, and distribution.
Write long-form content on topics including SOC 2, ISO 27001, compliance automation, security program maturity, and the cost of legacy approaches.
Develop point-of-view content to position Oneleet as a category-defining platform.
Work with engineering and security subject matter experts to extract insights.
Own Oneleet's competitive intelligence program, monitoring the landscape, updating battlecards, and synthesizing win/loss patterns.
Build and maintain comparison frameworks (feature tables, methodology comparisons, pricing narratives).
Translate competitive insights into clear messaging to arm Sales.
Partner with Product to develop launch messaging, positioning, and collateral for new features.
Ensure product updates are translated into customer-facing language emphasizing outcomes.
Maintain a living messaging architecture (personas, value propositions, use case narratives).
Conduct customer interviews and win/loss analyses to understand buyer motivations and decision triggers.
Feed insights back into messaging, collateral, and the product roadmap.
Develop a deep understanding of the mid-market buyer.