Product Marketing & Commercial Enablement Manager - Retail

Crisp

14h

About The Position

As the Product Marketing & Commercial Enablement Manager, you’ll shape how the market understands a product, and arm Crisp’s retail sales team with everything it needs to win. You'll own how Crisp's products show up to retail and distributor buyers, and you'll make sure our sellers walk into every conversation sharp, confident and ready to close. You'll set the positioning and messaging for our retail-facing portfolio, lead launches that land, and build the playbooks, content and just-in-time support that turn pipeline into revenue. If you like owning a story end to end — from the market narrative all the way to the deal — and you want to do it with modern AI tools at your side, this is for you.

Requirements

• Applicants must be authorized to work for any employer in the United States.
• At this time, Crisp is unable to sponsor or assume sponsorship of employment visas.

Nice To Haves

• Collaboration: You believe the best results come from working together. You share ideas, pitch in, and elevate those around you.
• Grit: You’re curious, self-driven, and unafraid to roll up your sleeves. You get the job done even when the path isn’t clear and adapt quickly when things change.
• People: You stay close to those we serve. Listening, learning, and building what matters most.
• Feedback: You see it as fuel. You give it with care, take it with humility, and use it to level up.
• Ingenuity: You solve problems with creativity and speed. You look for ways to streamline, automate, or improve without being asked.

Responsibilities

• Serve as the dedicated enablement partner for all active retailer deals and pipeline.
• Build and maintain retailer-facing sales assets including battlecards, one-pagers, objection handlers, and executive meeting prep materials.
• Develop and deliver just-in-time support for active deals: deal-specific messaging, competitive context, and talking points when sellers need them most.
• Own the retailer segment messaging framework: value proposition, buyer personas, ICP documentation, and segment-specific positioning, updated as market and customer data evolves.
• Set the messaging brief that informs retailer-facing content produced by others, including gocrisp.com page.
• Ensure retailer messaging is consistent with the broader CPG commercial narrative.
• Own competitive intelligence for the segment.
• Own retailer-facing competitive positioning: battlecards, deal-specific competitive context, and objection handlers that address the competitive landscape relevant to retailer deals.
• Coordinate on cross-segment competitive themes to maintain consistency across the function.
• Drive go-to-market for product and feature launches with a retail sales motion, from positioning through sales readiness.
• Build the launch kits — messaging, talking points, one-pagers and objection handlers — that get sellers and customers excited about what's new.
• Use AI to research retail accounts and synthesize competitive intelligence: category trends, supplier collaboration priorities, and shifts in the retail technology landscape.
• Draft and personalize messaging and enablement materials at speed, then apply your own judgment to get the retail context exactly right.
• Analyze content usage and win/loss patterns to sharpen playbooks and enablement over time.
• Stay current on AI capabilities relevant to sales enablement and account intelligence, and bring the best of them to the team.

Benefits

• We are committed to transparency, diversity, and meritocracy, fostering an environment where every team member is empowered to make an impact, grow personally, and advance in their career.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed