Product Marketing Manager, Growth & Enablement

Nelson Education LTD • Toronto, ON

1d • Hybrid

About The Position

Reporting to the Senior Manager, Integrated Digital Marketing, the Product Marketing Manager, Growth & Enablement will support Edwin’s growth strategy across Canada, with a focus on regional go-to-market planning, decision-maker engagement, and Sales enablement. This role owns the market-to-buyer side of Edwin marketing. You will help ensure school boards, system leaders, curriculum leaders, and other decision-makers understand Edwin’s value and have the messaging, proof points, and materials they need to move from interest to adoption, expansion, and renewal. Working closely with Sales, Marketing, Product, Classroom Success, and the Lifecycle Product Marketing Manager, you will develop market-facing positioning, board-level messaging, Sales enablement materials, campaign strategy, competitive positioning, and regional GTM plans that support Edwin’s growth across priority markets. This role is ideal for someone who can translate product value into market value, build strong Sales-facing materials, and develop clear, compelling messaging for senior education decision-makers.

Requirements

• University degree or college diploma in marketing, communications, business, education, or a related field.
• 4+ years of experience in product marketing, B2B marketing, Sales enablement, demand generation, education marketing, or a related role.
• Strong ability to develop messaging for decision-maker, buyer, and leadership audiences.
• Experience creating Sales enablement materials such as pitch decks, one-pagers, objection handling guides, talk tracks, or competitive positioning.
• Strong understanding of campaign strategy, audience segmentation, and go-to-market planning.
• Excellent writing, communication, presentation, and stakeholder management skills.
• Ability to translate product features and customer proof points into clear market value.
• Experience working with Sales teams and customer-facing stakeholders.
• Strong project management skills and ability to manage multiple priorities in a fast-moving environment.

Nice To Haves

• Experience in K-12 education, EdTech, school board procurement, or curriculum, is considered an asset.
• Familiarity with tools such as Salesforce, Pardot, Jira, Canva, and digital marketing tools is considered an asset.

Responsibilities

• Lead Edwin go-to-market planning for priority regions and growth opportunities across Canada.
• Develop regional messaging and campaign strategies that reflect local education priorities, curriculum needs, funding opportunities, and buyer considerations.
• Create clear board-level messaging for school boards, system leaders, curriculum leaders, principals, and other decision-makers.
• Build Sales enablement materials including pitch decks, one-pagers, talk tracks, objection handling guides, FAQs, competitive positioning, and value messaging.
• Translate Edwin’s product, content, adoption, customer evidence, and proof points into compelling market-facing and Sales-ready materials.
• Partner with Sales to understand pipeline, field needs, buyer objections, market feedback, and common barriers to adoption or expansion.
• Define and maintain Edwin’s market positioning, differentiation, and competitive landscape in partnership with Product, Sales, and Marketing.
• Support campaign planning, landing page messaging, stakeholder communications, event content, and lead nurture programs.
• Partner with the Lifecycle Product Marketing Manager to ensure buyer-facing messaging is grounded in product accuracy, classroom reality, adoption insights, and implementation support.
• Collaborate with Product, Content, Classroom Success, Sales, and Marketing to align messaging across buyer, user, and customer-facing touchpoints.
• Partner with Marketing team members on customer stories, case studies, thought leadership, social content, blogs, and campaign assets that support Edwin’s broader market story.
• Use Sales feedback, market trends, customer insights, and campaign performance to refine positioning and improve enablement.

Benefits

• Comprehensive benefits package
• Mentorship and professional development opportunities
• Access to LinkedIn Learning for continuous skill growth
• Comprehensive Employee Assistance Program (EAP) providing confidential support spanning from mental health services to financial counselling, and many things in-between.
• Access to on-site fitness center and fitness classes
• Free parking on-site
• Free, convenient shuttle bus service from Don Mills Subway Station to and from the office

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree