Product Marketing Manager, Engagement & Enablement

Oneleet•Beaverton, OR

2d•Remote

About The Position

You will be the single owner of the content and collateral that moves buyers from curious to convinced. White papers, competitive comparison tables, custom sales decks, ROI frameworks, battlecards- you will build the arsenal that gives our Sales and Customer Success teams an unfair advantage in every deal. This is a founding role within product marketing. There is no inherited content library to maintain- you will build it from scratch with sharp opinions about what actually influences B2B buying decisions in the security and compliance space. You will sit at the intersection of product, sales, and marketing, translating deeply technical capabilities into clear, compelling narratives that resonate with the CTOs, CISOs, heads of engineering, and compliance leads who buy Oneleet. You will thrive here if you believe that great product marketing is equal parts research and craft- that you cannot write a compelling comparison table without genuinely understanding how a buyer thinks, and that a well-built sales deck can be as strategically important as a feature launch.

Requirements

3-6+ years of experience in product marketing, content marketing, or solutions marketing at a B2B SaaS company, with a strong portfolio of sales enablement and long-form content.
Exceptional writing ability- you can produce a technically credible white paper and a punchy one-pager in the same week, and both will be genuinely good
Deep experience building sales collateral that practitioners actually use: battlecards, comparison tables, custom decks, and objection-handling frameworks
Strong research instincts- you know how to interview customers, synthesize competitive data, and turn raw information into clear strategic narrative
Ability to work directly with Sales and CS teams, take direction from deal context, and turn around custom materials on tight timelines
Comfortable owning projects end-to-end with minimal oversight- you set the brief, drive the process, and deliver the output
Solid understanding of B2B SaaS buying cycles, particularly in technical or compliance-driven categories
Experience marketing to mid-market buyers (100-2,000 employees) and understanding how procurement and evaluation processes differ at that scale
Ability to develop and maintain a coherent competitive positioning strategy, not just a table of feature comparisons
Familiarity with persona development, messaging frameworks, and the mechanics of category creation

Nice To Haves

Experience in cybersecurity, compliance, GRC, or adjacent technical categories- you understand what SOC 2 actually means and why it matters to a buyer
Experience building a product marketing function from the ground up at an early-stage startup
Familiarity with tools like Figma for light layout and design work on collateral
Experience with HubSpot for content distribution, nurture sequencing, and campaign tracking
Background in sales engineering or solutions consulting- you understand how deals actually get done
Ability to build and deliver presentations in person to senior stakeholders at prospect and customer accounts

Responsibilities

Build and maintain the full library of sales collateral: one-pagers, battlecards, competitive comparison tables, objection-handling guides, and ROI/TCO frameworks
Create custom presentations and tailored pitch materials for mid-market prospects and strategic accounts- working directly with Account Executives to craft decks that speak to a specific buyer's context, industry, and pain points
Develop mid-funnel content that accelerates deals: case studies, proof-of-concept summaries, security posture assessments, and compliance outcome narratives
Partner with Sales to identify recurring objections and gaps in the current collateral library, and close those gaps faster than anyone expects
Own the white paper and research content program- from topic ideation and outline through interviews, drafting, design briefing, and distribution
Write authoritative, deeply credible long-form content on topics including SOC 2, ISO 27001, compliance automation, security program maturity, and the cost of legacy approaches
Develop point-of-view content that positions Oneleet as the category-defining platform in the compliance and cybersecurity space
Work with subject matter experts on the engineering and security team to extract insights that no generalist writer could produce
Own Oneleet's competitive intelligence program- continuously monitoring the landscape, updating battlecards, and synthesizing win/loss patterns into actionable positioning guidance
Build and maintain comparison frameworks (feature tables, methodology comparisons, pricing narratives) that hold up to scrutiny in a sales conversation
Translate competitive insights into crisp, confident messaging that arms Sales to win against specific alternatives without sounding defensive
Partner with Product to develop launch messaging, positioning, and collateral for new features and capabilities
Ensure that product updates are translated into customer-facing language that emphasizes outcomes, not features
Maintain a living messaging architecture- personas, value propositions, use case narratives- that keeps all content consistent and strategically aligned
Conduct regular customer interviews and win/loss analyses to deepen understanding of buyer motivations, evaluation criteria, and decision triggers
Feed insights back into messaging, collateral, and the product roadmap
Develop a deep understanding of the mid-market buyer: their compliance pressures, their internal stakeholders, their timeline drivers, and what it takes to earn their trust