VP, Product Marketing-GTM Enablement & Training

EDB

3h•Remote

About The Position

We are seeking a seasoned executive to lead our global Product Marketing, Go-to-Market (GTM), and Sales Enablement functions. Reporting to the Chief Product Officer, this leader will own how we position our data and AI platform in the market, how we launch and scale revenue across customer segments, and how we equip our sales and partner ecosystem to win. This is a high-visibility role for a senior leader who has built and scaled Product Marketing and GTM organizations within the database, data infrastructure, or broader enterprise software industry. You will partner closely with Product Management, Sales, Customer Success, and Engineering to translate deep technical capability into clear customer value, predictable pipeline, and market leadership.

Requirements

10+ years of progressive experience in product marketing, GTM, and/or enablement leadership roles within enterprise software, with at least 5+ years at the VP level leading multi-disciplinary teams.
Deep, demonstrable experience in the database, data platform, or data infrastructure space — examples include relational databases (PostgreSQL, Oracle, SQL Server), distributed/NoSQL, cloud data warehouses, streaming, vector/AI databases, or related data tooling.
Track record of driving meaningful revenue and category outcomes — not just shipping launches and content, but moving pipeline, win rate, ARR, and market perception.
Fluency in selling to and marketing for technical buyers (developers, DBAs, platform engineers, data and infrastructure leaders) as well as economic buyers in the enterprise.
Experience operating across multiple GTM motions: product-led/self-serve, inside sales, enterprise field sales, and partner/channel ecosystems (hyperscalers, SIs, ISVs).
Strong analyst relations track record with Gartner, Forrester, and similar.
Excellent executive communication skills; comfortable presenting to boards, customers, analysts, and large internal audiences.
Experience leading globally distributed teams across the Americas, EMEA, and APAC.
Bachelor's degree required

Nice To Haves

MBA or advanced technical degree a plus.
Experience scaling a company through a meaningful growth inflection (e.g., $50M → $250M+ ARR, IPO, or major category transition).
Background that combines both open-source and commercial software GTM.
Prior hands-on technical experience (engineering, DBA, solutions architecture) that informs your marketing instincts.

Responsibilities

Define and evolve the company's positioning, messaging, and narrative across product lines, audiences (developers, DBAs, data architects, CIOs, CDOs), and competitive contexts.
Lead market segmentation, ICP definition, buyer/user persona development, and competitive intelligence for the database market (relational, distributed, cloud-native, AI/vector, analytics, etc.).
Work on the analyst relations and influencer strategy; serve as a credible spokesperson with Gartner, Forrester, IDC, and the technical press.
Build and operate the end-to-end GTM motion across sales-led, and partner-led channels. PLG experience a bonus since we will lean more in that direction for future offerings.
Lead product launches and category-defining campaigns from strategy through cross-functional execution and measurement.
Partner with Demand Generation to translate positioning into pipeline; own GTM contribution to revenue targets.
Define and refine the GTM playbooks for new markets, new segments (mid-market through Global 2000), and new products.
Build a world-class enablement function covering onboarding, ongoing skill development, certification, and tooling for direct sellers, SEs, partners, and customer-facing teams.
Leverage AI to scale.
Develop role-based curricula and content (pitch decks, demos, battlecards, ROI tools, technical whitepapers, customer stories) that measurably improve win rates, ramp time, and deal velocity.
Establish enablement KPIs and a closed-loop feedback system between Sales, Product Marketing, and Product.
Recruit, develop, and retain a high-performing global team of product marketers, GTM leads, and enablement professionals.
Set the operating cadence and metrics for the function; report regularly to the executive team and board.