Manager, Product Marketing & GTM

Atlanticus•Atlanta, GA

About The Position

Atlanticus is a holding company invested primarily in financial services companies, marketing and servicing a strong family of products trusted by millions of consumers. They offer financing products like loans for retail purchases and an unsecured Mastercard program, assisting banks in providing dependable financial options. With over 25 years of leveraging technology and analytics, Atlanticus is a leader in the consumer credit space, offering various credit structures through multiple marketing channels, including credit cards, personal loans, and point-of-sale financing. These products are available directly to consumers via direct mail and online, as well as through partnerships with major retailers. Atlanticus is a public company listed on NASDAQ (stock symbol “ATLC”) and was recognized on Fortune’s 100 Fastest-Growing Companies List of 2021.

Requirements

Bachelor's degree in Marketing, Business, Communications, Finance, or a related field.
8-10 years of experience in product marketing, B2B marketing, go-to-market strategy, or related marketing roles.
Experience within fintech, financial services, payments, credit cards, lending, banking, or adjacent industries.
Demonstrated success leading product launches and cross-functional go-to-market initiatives.
Strong ability to translate complex products and technical concepts into customer-focused messaging.
Operates with agility and adaptability, effectively managing multiple projects and shifting priorities to support evolving business needs and strategic company objectives.
Experience developing customer-facing marketing materials.
Excellent written, verbal, presentation, and stakeholder management skills.
Strong analytical and problem-solving abilities with experience using data to inform decisions.

Nice To Haves

Experience marketing credit card, lending, payments, embedded finance, or consumer finance products.
Familiarity with enterprise go-to-market strategies and partner-based business models.
Experience working in regulated industries and collaborating with Compliance and Legal teams.
Demonstrates proficiency in using AI tools to improve efficiency, drive innovation, and support business objectives.
Proficiency with marketing automation, CRM, analytics, and customer engagement platforms such as Salesforce, Braze, Tableau, Adobe Analytics, or similar tools.

Responsibilities

Lead go-to-market planning and execution for new product launches, feature enhancements, partner programs, and strategic initiatives.
Develop launch strategies, messaging frameworks, campaign plans, and success metrics aligned to business objectives.
Partner with Acquisition & Portfolio Marketing teams to ensure product positioning and messaging are consistently reflected across the customer journey.
Coordinate cross-functional launch readiness activities across Product, Sales, Marketing, Compliance, Legal, and Operations.
Define and refine product positioning, value propositions, and messaging for enterprise audiences, including customers, merchants, affinity partners, and strategic business partners.
Create differentiated narratives that communicate product benefits, competitive advantages, and customer outcomes.
Ensure consistency of messaging across all customer-facing channels and materials.
Develop messaging frameworks that align enterprise objectives with customer needs across the product lifecycle.
Support partner-facing marketing for enterprise initiatives.
Partner with Sales and Business Development teams to equip them with market insights, messaging, tools, and marketing collateral that support partner engagement and accelerate revenue growth.
Work with Head of Research & Insights to conduct market research, competitive analysis, and customer interviews to identify market opportunities, customer needs, and industry trends.
Monitor the competitive landscape across fintech, payments, credit cards, and lending sectors.
Translate customer and market insights into actionable recommendations for product strategy and marketing programs.
Collaborate with Creative & Content team members to create compelling product-focused content.
Manage creative and content deliverables to support enterprise-wide initiatives.
Define and track product marketing KPIs, including launch performance, product adoption, customer engagement, and revenue impact.
Analyze campaign and product performance data to optimize messaging, targeting, and go-to-market effectiveness.
Present insights and recommendations to leadership stakeholders.