Product Marketing Manager, Customer Marketing – DX

Atlassian•West Valley City, UT

41d•$86,400 - $112,800

About The Position

DX is a rapidly growing SaaS company focused on improving developer experience and productivity. Recently acquired by Atlassian, DX is seeking a Product Marketing Manager to lead customer marketing efforts. This role will be responsible for transforming customer success stories into compelling proof points, programs, and content that drive pipeline and expansion. The Product Marketing Manager will be a key member of the marketing team, tasked with building and managing the customer proof engine, including case studies, testimonials, references, and spotlight webinars, ensuring all DX narratives are supported by tangible outcomes.

Requirements

4–7+ years in B2B SaaS marketing, with significant experience in customer marketing, product marketing, or content marketing.
Experience building or running a customer stories/case study/reference program, preferably in a technical product environment.
Strong storytelling ability, capable of translating interview notes, customer quotes, product value, and business outcomes into compelling narratives.
Comfortable interviewing senior stakeholders (VP Eng, CTO, CIO) and creating clear, compelling narratives from these conversations.
Ability to manage a full production process: intake, outreach, interviews, approvals, writing, and coordination with design and video partners.
Highly organized and detail-oriented, with the ability to maintain a clean, current, and searchable pipeline and reference database.
Experience working cross-functionally with Sales, Customer Success, Product, Analysts, and Events, with the ability to influence without direct authority.
Excitement for working at the intersection of developer productivity, AI, and engineering leadership.

Nice To Haves

Experience in developer tools, observability, productivity platforms, or analytics.

Responsibilities

Own the customer proof pipeline, building and maintaining a structured pipeline of customer stories across segments, regions, and use cases.
Partner with Sales, Customer Success, and executive leadership to identify and prioritize customers for stories and references.
Participate in deal reviews, lost-deal debriefs, and win/loss calls to understand prospect objections and effective evidence.
Treat the customer proof engine as a product, staying informed about customer needs and iterating on proof delivery formats.
Design and implement a simple, repeatable intake and qualification process for nominating customers.
Create world-class customer stories, delivering at least one written case study per month and four video stories per year.
Produce a variety of story formats including one-pagers, in-depth narratives, logo walls, customer spotlights, and sales/executive presentation slides.
Collaborate with research and product marketing teams to ensure stories align with core DX positioning and recent findings.
Manage the quarterly customer story moments, coordinating releases into market-facing campaigns.
Partner with Growth & Demand Gen to amplify customer stories through newsletters, social media, blogs, webinars, and events.
Work with design to create assets and slides from customer evidence.
Coordinate with the Events team to feature customers as speakers and references at events.
Build and manage an always-on testimonial program to generate reviews on platforms like G2 and Gartner Peer Insights.
Establish and maintain a customer reference program, defining who can speak to what and under what conditions.
Monitor and report on review volume, star ratings, category rankings, and competitive positioning on G2 and Gartner Peer Insights.
Collaborate with Sales, Customer Success, and Analyst Relations to source and prepare references for deals and analyst interactions.
Track and report on reference health, proactively identifying and addressing coverage gaps.
Work with Senior PMM to ensure customer stories align with the DX narrative and product strategy.
Collaborate with Senior Researchers and Data Analysts to incorporate tangible outcomes (e.g., productivity metrics, AI adoption) into stories.
Support Analyst Relations by providing proof points and customer contacts for inquiries and briefings.