Product Marketing Manager, Consumer

Mirage•New York, NY

2d•Onsite

About The Position

Mirage is an AI-native video platform that intelligently orchestrates production and editing through natural language. Our models leverage contextual awareness to execute the same creative decisions a professional editor would — dramatically improving productivity for experienced teams, while making video creation accessible to anyone. We’re an interdisciplinary team addressing some of the most difficult technical and creative challenges in generative media. As an early member of our team, you’ll tackle foundational problems that remain largely unsolved across the industry, driving an outsized impact on the future of creative expression. More about us Product (Captions by Mirage) Research (Seeing Voices, technical-white-paper) Updates (Mirage on X / twitter) TechCrunch, Forbes AI 50, Fast Company (press) Our Investors We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, General Catalyst, Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more. Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square) About the role: We're looking for a Consumer Product Marketing Manager to lead go-to-market strategy and drive adoption for our consumer mobile app. This role is ideal for someone who has operated in a high-growth tech environment, understands consumer behavior deeply, and has experience marketing mobile and web products. You'll partner closely with Product, Growth, Creative, and Leadership to define positioning, craft compelling messaging, and launch features that drive user acquisition, engagement, and retention. Bonus if you have experience marketing creative tools or video editing software for consumers.

Requirements

5+ years of professional experience, with at least 3 years in product marketing focused on consumer (B2C) products
Thrives in a fast-paced environment with evolving structure — equally comfortable operating with ambiguity, pivoting quickly when priorities shift, and embracing change as the company scales
Proven ownership of end-to-end go-to-market strategy and product launch execution
Direct experience marketing a consumer mobile app at scale
Strong data and analytics fluency able to set KPIs, interpret funnel performance, and make data-driven decisions
Leading cross-functional initiatives and influencing
Ability to thrive in fast pace, structure, but also pivot quickly if necessary

Responsibilities

Own end-to-end go-to-market strategy for new features and product launches — from positioning and messaging to launch execution and post-launch measurement
Develop deep consumer insights to inform segmentation, targeting, and messaging across channels
Partner with Product to shape the roadmap narrative and define how we go to market
Collaborate closely with Creative, Growth, Content, Lifecycle, and Social teams to quarterback lead marketing initiatives
Define and track success metrics for launches; use data to iterate and improve performance
Serve as the voice of the consumer internally, synthesizing research, feedback, and behavioral data into actionable strategy