Product Marketing Manager, Campaign Experience & Activation

Ibotta•Denver, CO

3d•$100,000 - $115,000•Hybrid

About The Position

Ibotta is seeking a Product Marketing Manager, Campaign Experience & Activation to join their innovative team. This role will contribute to the mission of making every purchase rewarding by commercializing and driving adoption of the evolving campaign experience. The successful candidate will make it easier for key stakeholders across the business to understand, adopt, and use new capabilities and workflows. This role requires close collaboration with Product, Sales, Sales Enablement, and a Senior Product Marketing Manager to transform a rapidly evolving campaign platform into a clear and effective commercial experience. This position is ideal for a product marketer who enjoys being close to the product, the business, and the people who use it. The role involves bringing new campaign capabilities to market, gathering feedback from key personas, identifying friction and adoption opportunities, and ensuring Product Marketing's strategy translates into strong execution. The position is located in Denver, Colorado, as a hybrid role requiring 3 days in the office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. A relocation bonus will be offered to assist with moves to Denver.

Requirements

4+ years of experience across Product Marketing, Go-to-Market, Marketing, Product Management, Sales Enablement, or related disciplines, with experience bringing products or capabilities to market.
Experience in adtech, retail media, commerce media, performance marketing, SaaS, or another B2B technology environment preferred.
Experience working with enterprise CPG customers or sales organizations strongly preferred.
Demonstrated ability to develop and execute product launches and go-to-market programs.
Strong understanding of how to translate product functionality into clear customer value, messaging, and sales materials.
Experience working closely with Product and cross-functional teams to bring new capabilities to market.
Excellent project management and cross-functional collaboration skills, with the ability to coordinate multiple stakeholders and keep launches moving.
Strong written and verbal communication skills, with an ability to make complex products and workflows easy to understand.
Comfortable working closely with Product, Sales, and Sales Enablement and incorporating feedback from key personas into marketing strategy.
Curious and customer-oriented, with a strong interest in understanding how products are actually used and where people encounter friction.
Highly organized and able to balance strategic thinking with hands-on execution in a fast-paced environment.
Comfortable operating in a high-growth environment with significant organizational change and ambiguity.
Bachelor's degree or equivalent experience preferred.

Responsibilities

Develop and execute go-to-market plans for new campaign-platform capabilities and experiences.
Translate product capabilities into clear customer value, positioning, messaging, and sales enablement.
Own launch execution for assigned capabilities, including messaging, enablement, training, communications, and adoption plans.
Partner with Product and the Senior Product Marketing Manager to bring campaign experience strategy to market and connect individual launches into a cohesive commercial story.
Build a deep understanding of key campaign personas, using customer feedback, research, and behavioral insights to identify opportunities to improve adoption and usability.
Partner with Sales and Sales Enablement to prepare teams for new campaign capabilities, workflows, and processes, and develop the resources they need to sell effectively.
Track launch adoption, performance, and market feedback, translating insights into recommendations that improve engagement and commercial impact.
Support emerging campaign-platform initiatives, including AI-assisted campaign planning, automation, and new campaign experiences.
Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere.